Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With changes in both the media and consumer landscapes, how impactful is TV in the consumer purchase decision process? The Purchase Funnel study, fielded by GFK, looked at the influence of over 20 media platforms, both traditional and digital, on consumers’ decision-making process - from awareness to actually […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presenters:Brian Wexler, SVP, Business Development, TVBDave Buonfiglio, VP, Digital, TVBBrian Allers, SVP, Business Development, TVBGreg Crowley, Owner, Crowley Furniture BIA Advisory Services updated their 2022 U.S. Local Ad Sales Forecast and there are some surprise categories at the top of their list. Our team of experts will […]
Media is the most significant marketing investment for most companies, but it's complex and constantly evolving. The 2022 ANA Media Conference, presented by A+E Networks, is the preeminent forum to discuss the industry's most pressing media issues, including data and privacy, measurement, supplier diversity, transparency, CTV, and more. Over the past 10 years, this conference has […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB This study focuses on online sports betting, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness, consideration and bet placing, as well as bettors’ demographics and betting habits. What advertising media were important in creating awareness of sports betting options? How did TV influence bettors’ search […]
The Center for Mentoring Excellence (CME) is presenting a 60-minute masterclass designed to inform, engage and inspire NEXT Women about mentorship. Lisa and Denise will provide valuable tools and tips for finding a mentor/mentee, building the relationship and giving and getting what you need to be successful. Plus, 100 attendees will receive Lisa’s ebook on […]
Media buyers and sellers know they need to move to a multiplatform approach to planning spot TV campaigns, yet barriers continue to exist. What best practices are being established at media companies and agencies to plan, buy and steward multimedia campaigns? What media are included most effectively? What are the best strategies for agencies trying […]
Today's growth leaders know it's essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they're only leveraging about 58 percent of their martech stack's capabilities. Why settle for a D- or worse when […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presenters:Steve Sturm, Executive Automotive Consultant, TVBJohn Papadopoulos, SVP, Director of Media Strategy, Davis Elen Advertising This webinar is designed to help sellers of all levels better understand auto marketing in 2022 and will provide insights and guidance to help navigate this dynamic market. Davis Elen is the […]
The 2022 Brand Masters conference will celebrate the ANA Growth Agenda’s focus on Brand, Creativity & Media, inclusive of the key areas of Brand Management, Brand Purpose, Brands for Humans and Brand Activation. These critical areas focus on building brands, driving innovative experiences and leveraging media as the brand’s centerpiece for growth. Successful branding relies […]
This webinar has been cancelled Moderated by: David Buonfiglio, Vice President, Digital, TVB Guest: Dr. Augustine Fou, Independent Ad Fraud Researcher, FouAnalytics Dr. Fou will provide an overview of advertising fraud in OTT/CTV, today. He’ll put OTT/CTV ad fraud in context with other digital media trends and will provide sellers with specific information and answers […]
Join iSpot's premier virtual event on Wednesday, April 20th from 12:00-1:50pm ET to explore a range of topics, insightful perspectives and real use cases that will help you navigate a pivotal year of TV advertising transformation. Over the years, iSpot has armed advertisers with a series of events, most notably, the Pre-front, where we brought […]
Presented by: Hadassa Gerber, Chief Research Officer, TVB American Conversation: 1-1:30 pmWord of mouth has always been a critical influencer and form of marketing. TVB commissioned word of mouth specialist Engagement Labs to identify the role individual media platforms have in influencing those conversations. How much does local TV drive conversations about News of the Day or politics? How […]
