Part 3: TVB’s Newest Voter Funnel Media Influence Study TVB’s Chief Research Officer, Hadassa Gerber, will present new voter research conducted during the November 2nd elections in Virginia. Key findings include what media influenced voters the most, how and when respondents voted, and what media they trusted most. Findings will also highlight differences between political parties […]
Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also auction off a portion of their spectrum for datacasting needed for smart cities, enhanced GPS, infotainment, autonomous vehicle control, and a host of IoT use […]
Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 15 minute conversation with Ashley Gold of Hearst Television. In her current role as EVP and group head of Hearst Television, Ashley shares oversight of Hearst’s 33 TV stations and two radio stations. She joined Hearst as VP sales […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms. How do Americans use TV and other media platforms?What is the reach of media platforms and how much time do people spend with them?Does streaming impact linear TV?How […]
Station groups are using novel digital approaches to expand their audiences and deepen engagement with them on both their linear and digital channels. Newsletters, user generated content, citizen journalism and dramatically evolving uses of social media are all proving effective tools in the effort to grow audiences. Speakers: Ken Haddad, Digital Special Projects Manager, WDIVJennifer […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With changes in both the media and consumer landscapes, how impactful is TV in the consumer purchase decision process? The Purchase Funnel study, fielded by GFK, looked at the influence of over 20 media platforms, both traditional and digital, on consumers’ decision-making process - from awareness to actually […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presenters:Brian Wexler, SVP, Business Development, TVBDave Buonfiglio, VP, Digital, TVBBrian Allers, SVP, Business Development, TVBGreg Crowley, Owner, Crowley Furniture BIA Advisory Services updated their 2022 U.S. Local Ad Sales Forecast and there are some surprise categories at the top of their list. Our team of experts will […]
Media is the most significant marketing investment for most companies, but it's complex and constantly evolving. The 2022 ANA Media Conference, presented by A+E Networks, is the preeminent forum to discuss the industry's most pressing media issues, including data and privacy, measurement, supplier diversity, transparency, CTV, and more. Over the past 10 years, this conference has […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB This study focuses on online sports betting, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness, consideration and bet placing, as well as bettors’ demographics and betting habits. What advertising media were important in creating awareness of sports betting options? How did TV influence bettors’ search […]
The Center for Mentoring Excellence (CME) is presenting a 60-minute masterclass designed to inform, engage and inspire NEXT Women about mentorship. Lisa and Denise will provide valuable tools and tips for finding a mentor/mentee, building the relationship and giving and getting what you need to be successful. Plus, 100 attendees will receive Lisa’s ebook on […]
Media buyers and sellers know they need to move to a multiplatform approach to planning spot TV campaigns, yet barriers continue to exist. What best practices are being established at media companies and agencies to plan, buy and steward multimedia campaigns? What media are included most effectively? What are the best strategies for agencies trying […]
Today's growth leaders know it's essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they're only leveraging about 58 percent of their martech stack's capabilities. Why settle for a D- or worse when […]
