Part 2: Fight For the Majority – 2022 Congressional Races Brad Seitter, EVP Business Development, presents highlights from the 2021 Forward Conference session, Fight for the Majority. Hear from Congressional Leadership Fund President Dan Conston and House Majority PAC President Ali Lapp on what to expect strategy and spending-wise from congressional races in 2022.
Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by: Dr. Mark Fratrik, Chief Economist and SVP, BIA Advisory Services Rick Ducey, Managing Director, BIA Advisory Services As the economy recovers from the pandemic and supply chain issues continue, there’s a mix of optimism and realism when looking ahead to 2022 local advertising. In its […]
TVNewsCheck in early October forecast a 4.2% increase for core spot TV advertising and a 19.2% jump in total revenue including political in 2022. How is spot TV spending shaping up in early 2021 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate […]
Part 3: TVB’s Newest Voter Funnel Media Influence Study TVB’s Chief Research Officer, Hadassa Gerber, will present new voter research conducted during the November 2nd elections in Virginia. Key findings include what media influenced voters the most, how and when respondents voted, and what media they trusted most. Findings will also highlight differences between political parties […]
Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also auction off a portion of their spectrum for datacasting needed for smart cities, enhanced GPS, infotainment, autonomous vehicle control, and a host of IoT use […]
Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 15 minute conversation with Ashley Gold of Hearst Television. In her current role as EVP and group head of Hearst Television, Ashley shares oversight of Hearst’s 33 TV stations and two radio stations. She joined Hearst as VP sales […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms. How do Americans use TV and other media platforms?What is the reach of media platforms and how much time do people spend with them?Does streaming impact linear TV?How […]
Station groups are using novel digital approaches to expand their audiences and deepen engagement with them on both their linear and digital channels. Newsletters, user generated content, citizen journalism and dramatically evolving uses of social media are all proving effective tools in the effort to grow audiences. Speakers: Ken Haddad, Digital Special Projects Manager, WDIVJennifer […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With changes in both the media and consumer landscapes, how impactful is TV in the consumer purchase decision process? The Purchase Funnel study, fielded by GFK, looked at the influence of over 20 media platforms, both traditional and digital, on consumers’ decision-making process - from awareness to actually […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presenters:Brian Wexler, SVP, Business Development, TVBDave Buonfiglio, VP, Digital, TVBBrian Allers, SVP, Business Development, TVBGreg Crowley, Owner, Crowley Furniture BIA Advisory Services updated their 2022 U.S. Local Ad Sales Forecast and there are some surprise categories at the top of their list. Our team of experts will […]
Media is the most significant marketing investment for most companies, but it's complex and constantly evolving. The 2022 ANA Media Conference, presented by A+E Networks, is the preeminent forum to discuss the industry's most pressing media issues, including data and privacy, measurement, supplier diversity, transparency, CTV, and more. Over the past 10 years, this conference has […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB This study focuses on online sports betting, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness, consideration and bet placing, as well as bettors’ demographics and betting habits. What advertising media were important in creating awareness of sports betting options? How did TV influence bettors’ search […]
