TV station groups have been introducing addressability as an option for national, regional and local advertisers. How do these pioneering projects compare with those offered by broadcast and cable networks? What technologies are assisting broadcasters and how well are they performing?
Presented by: David Buonfiglio, VP, Digital, TVB Learn how TVB can provide an audit for your advertisers using a state-of-the-art digital media platform. We tell advertisers about the strengths, weaknesses and opportunities in digital media and take a detailed look at their web presence. The audit includes data about website health, on-page SEO, keyword research, […]
The event gathers owners, CFOs, group executives, managers and Wall Street analysts to discuss conditions and predictions for the coming year. It is the only conference of its kind, providing participants the opportunity to hear about trends, focus on major issues in a joint setting, and meet the trendsetters shaping and analyzing the future. Though […]
Part 1: 2022 Gubernatorial Races Brad Seitter, EVP Business Development, presents highlights from the 2021 Forward Conference. In this session, Marshall Cohen, Political Director of the DGA, and David Rexrode, Executive Director of the RGA, share their thoughts on the 36 gubernatorial seats on the ballot in 2022. Get their invaluable insight on everything from […]
Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 15 minute conversation with Jennifer Hungerbuhler of Dentsu. At Dentsu, Jennifer is charged with innovating consistent and scalable buying and investment capabilities and developing richer media owner partnerships, locally and globally. With over 20 years of experience […]
Leaders from WarnerMedia, Graham Media Group, Perspective Media and Dalet will offer predictions for the industry’s most important technology trends for 2022 – as well as what they hope to see – in a TVNewsCheck Working Lunch Webinar, 2022 Technology Trends Forecast. Panelists will look ahead to developments they foresee in cloud operations, virtualization and IP, […]
The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement. For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged […]
Part 2: Fight For the Majority – 2022 Congressional Races Brad Seitter, EVP Business Development, presents highlights from the 2021 Forward Conference session, Fight for the Majority. Hear from Congressional Leadership Fund President Dan Conston and House Majority PAC President Ali Lapp on what to expect strategy and spending-wise from congressional races in 2022.
Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by: Dr. Mark Fratrik, Chief Economist and SVP, BIA Advisory Services Rick Ducey, Managing Director, BIA Advisory Services As the economy recovers from the pandemic and supply chain issues continue, there’s a mix of optimism and realism when looking ahead to 2022 local advertising. In its […]
TVNewsCheck in early October forecast a 4.2% increase for core spot TV advertising and a 19.2% jump in total revenue including political in 2022. How is spot TV spending shaping up in early 2021 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate […]
Part 3: TVB’s Newest Voter Funnel Media Influence Study TVB’s Chief Research Officer, Hadassa Gerber, will present new voter research conducted during the November 2nd elections in Virginia. Key findings include what media influenced voters the most, how and when respondents voted, and what media they trusted most. Findings will also highlight differences between political parties […]
Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also auction off a portion of their spectrum for datacasting needed for smart cities, enhanced GPS, infotainment, autonomous vehicle control, and a host of IoT use […]
