Presented by: David Buonfiglio, VP, Digital, TVB When surveyed, broadcast TV’s digital leaders were clear: They want TVB to help sellers with the foundational knowledge of selling OTT and they want to hear from industry thought leaders. We interviewed the experts and created a white paper to prepare sellers to sell OTT inventory to local advertisers. In […]
This past year has pushed B2B companies like never before. Many have been transformed and marketing played a major role as revenue generators. Consumerism is at the forefront as the lines between B2B and B2C marketing continues to blur. Marketers now have to keep the end user in mind when developing solutions for their buyers. […]
NEXT Women commissioned BIA Advisory to conduct the 2021 State of Women in Local Broadcast TV survey. BIA's Managing Director Rick Ducey and SVP, Marketing and Data Products MacKenzie Lovings will share key findings and insights including: opportunities and challenges women face today in the industry and women's views on professional development, career advancement and […]
How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively?
AAPC’s 2021 Digital Politics is this year’s must-attend event featuring engaging programming on reaching voters where they are using digital tactics, optimizing campaign budget and time with the cutting-edge digital tools and strategies, and where digital is headed in a post-COVID campaign cycle.
Moderated by: Brian Allers, SVP, Business Development, TVB Presenters:Rachael Gordon, CMO, Texas Mattress MakersCesar Olivier, Manager, Strategic Partners, PremionLori Cauley, Chief Brand Officer, Member One Credit UnionPatrick Callahan, Manager, Digital Sales, GrayMichelle Behrendt (Cray), COO & CMO, Oak ElectricMike Talik, Digital Sales Manager, WXYZ / WMYD Scripps OTT is the HOTTEST media local stations have to sell. During this […]
The art and science of branding has never been more of a focus than it is today. Inspirational branding drives emotional connections and leads to consumer action that drives brand growth. Come hear from brands that have combined the art with the science to bring their voice and values to their audience, while also building […]
Today's marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it's easy to see why it's more important than ever for marketers to master their data and technology strategies. Yet, despite investing a third of their resources […]
The 3-day, virtual Big TV Conference, offers senior agency, programming, tech and brand executives fresh thinking and new tools to meet the challenges of our radically evolving media ecosystem. It’s an opportunity to frankly discuss challenges and opportunities with peers and thought leaders about the media business, whose evolution has been permanently accelerated by global […]
TV leaders will frame out monetization strategies for a dramatically changed, post-pandemic market in this two-day virtual conference. Panels will examine data, technology and spot TV; NextGen TV’s pathways to monetization; the financial implications of broadcasters’ move to the cloud and TVNewsCheck’s annual conversation with four station group leaders on the state of the industry. The […]
Alt Forward 2020 was a great success. We thank our speakers for their expert thought leadership, and the +3600 broadcasters, agencies and advertisers who came together to help advance the local broadcast industry. As we prepare for Forward 2021, you can reach out to us if you’d like to learn more about sponsorship and speaking opportunities.
As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today's evolving customer needs. These growth champions will share their stories of success based on […]
