Revenue management and digital software maker Marketron will host a webinar on Thursday, June 16, intended to help broadcast sellers for radio and TV earn a greater portion of political advertising budgets in their markets this election season. The webinar, titled “Win the Ad Race: Insights From Political Advertising Experts,” is scheduled for 1pm Eastern/10am Pacific. Political […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Brand new study! The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB developed a new study to better understand media device usage, with the hope that its findings, while interesting, will also […]
AAPC's Regional Conference programs are designed by an advisory board of regional experts and leading consultants to feature influential and relevant perspectives at both state and national levels. Not only will you enjoy a great experience, you’ll support the work of the only nonprofit Association working to advance the industry, protect your ability to do […]
Moderated by: Brian Allers, SVP, Business Development, TVB Presenters: Dr. Jeremy Fry, Owner, Fry Orthodontic SpecialistsWendy Baker, Senior Account Executive, KSHB-TV Fry Orthodontic Specialists of Kansas City has grown from 3 locations to 13 and broadcast TV played a major role in that growth. Since adding OTT to the mix 3 years ago, Fry’s business […]
Presented by: David Buonfiglio, VP, Digital, TVB The most significant change in web analytics during the last decade has already begun, and you, your station and your clients need to know about it. Google Analytics is the most popular web and app analytics service in the U.S. In a little less than a year, it’ll […]
TVB’s Forward 2022 will take place virtually on 9/22/22. Last year, nearly 5,000 TVB members and customer guests registered for this popular event.
Home Improvement: 1:00p-1:30p ETInsurance: 1:30p-2:00p ET Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB As media and consumer landscapes continue to change, it is even more important to know how impactful TV is in the consumer purchase decision process. This webinar will focus on two hot local TV consumer categories: Home Improvement and Insurance, […]
Moderated by: Brian Wexler, SVP, Business Development, TVBPresenters:Vania Abdul-Badee, Co-Founder and CMO, 360 Marketing & PRMatt Boxer, Senior Vice President, Business Development, NBCUniversalLloyd Williams, President & CEO, The Greater Harlem Chamber of CommerceTVB’s SVP of Business Development, Brian Wexler, along with an all-star panel of guests, will take a deep dive into the very important […]
The shift in TV viewing towards streaming creates new demand in reaching local audiences. New breakthroughs show how OTT streaming can be personalized at scale. Gamut, the leader in local OTT media, provides insights into offering direct access to premium OTT inventory and leverage the power of local advertising, allowing marketers to reach local audiences […]
