Today's growth leaders know it's essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they're only leveraging about 58 percent of their martech stack's capabilities. Why settle for a D- or worse when […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presenters:Steve Sturm, Executive Automotive Consultant, TVBJohn Papadopoulos, SVP, Director of Media Strategy, Davis Elen Advertising This webinar is designed to help sellers of all levels better understand auto marketing in 2022 and will provide insights and guidance to help navigate this dynamic market. Davis Elen is the […]
The 2022 Brand Masters conference will celebrate the ANA Growth Agenda’s focus on Brand, Creativity & Media, inclusive of the key areas of Brand Management, Brand Purpose, Brands for Humans and Brand Activation. These critical areas focus on building brands, driving innovative experiences and leveraging media as the brand’s centerpiece for growth. Successful branding relies […]
This webinar has been cancelled Moderated by: David Buonfiglio, Vice President, Digital, TVB Guest: Dr. Augustine Fou, Independent Ad Fraud Researcher, FouAnalytics Dr. Fou will provide an overview of advertising fraud in OTT/CTV, today. He’ll put OTT/CTV ad fraud in context with other digital media trends and will provide sellers with specific information and answers […]
Join iSpot's premier virtual event on Wednesday, April 20th from 12:00-1:50pm ET to explore a range of topics, insightful perspectives and real use cases that will help you navigate a pivotal year of TV advertising transformation. Over the years, iSpot has armed advertisers with a series of events, most notably, the Pre-front, where we brought […]
Presented by: Hadassa Gerber, Chief Research Officer, TVB American Conversation: 1-1:30 pmWord of mouth has always been a critical influencer and form of marketing. TVB commissioned word of mouth specialist Engagement Labs to identify the role individual media platforms have in influencing those conversations. How much does local TV drive conversations about News of the Day or politics? How […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by:Dr. Mark Fratrik, Chief Economist and SVP, BIA Advisory ServicesRick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, Vice President of Forecasting and Analysis, BIA Advisory Services The first part of the year has been a mixture of optimism and continuing concerns around supply chain and global issues that influence local advertising. […]
Politics is a relationship business. Pollies ‘22 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of the Year, the Pollies is your best opportunity to grow your skills and expand your network. No other industry event offers the same caliber of […]
The Center for Mentoring Excellence (CME) returns to present a follow-up 60-minute session on skill-building and a virtual meetup for mentors and mentees. Attendance at our previous masterclass is not required to benefit from this session. Part 1A & B: Making Mentoring Work (20 minutes)Interactive mentor and mentee sessions focus on creating a vision, preparing […]
Presented by:Brad Seitter, EVP, Business Development, TVB Brian Wexler, SVP, Business Development, TVB Broadcast TV emerged from the pandemic bigger, better and stronger than ever. In this webinar, TVB’s Brad Seitter will showcase the latest independent research highlighting broadcast TV’s effectiveness, including sports betting and political ad spend data, followed by a look into NextGen […]
Revenue management and digital software maker Marketron will host a webinar on Thursday, June 16, intended to help broadcast sellers for radio and TV earn a greater portion of political advertising budgets in their markets this election season. The webinar, titled “Win the Ad Race: Insights From Political Advertising Experts,” is scheduled for 1pm Eastern/10am Pacific. Political […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Brand new study! The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB developed a new study to better understand media device usage, with the hope that its findings, while interesting, will also […]
