The shift in TV viewing towards streaming creates new demand in reaching local audiences. New breakthroughs show how OTT streaming can be personalized at scale. Gamut, the leader in local OTT media, provides insights into offering direct access to premium OTT inventory and leverage the power of local advertising, allowing marketers to reach local audiences […]
Join NEXT Women for this new skill building series focused on professional development. Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, joins Winnie da Silva, Leadership Strategist & Executive Coach, for a 20 minute conversation about career planning. Whether you’re looking to advance to the next level in your current role or considering a […]
Moderated by: Brad Seitter, EVP, Business Development, TVBPresented by:Rick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, VP, Forecasting and Analysis, BIA Advisory ServicesIt’s been a mixed year with successes and challenges. Political advertising was strong, yet auto didn’t recover to expected levels.Looking to 2023, top issues are the economy, lagging supply chains, and the war […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB The 2022 midterm elections were a battle for control of the Senate, House and significant ballot issues. In this high-stakes environment, how important are media platforms for influencing the voter decision process? TVB went into 10 competitive political states right after the elections to find answers […]
Sponsored by WideOrbitHost: Abby Auerbach, EVP, Chief Communications Officer, TVBModerator: Fred Lee, VP of Sales, Marketplaces, WideOrbitBroadcast Guest: Garrett Pope, VP, Traffic and Sales Systems, Gray TelevisionWideOrbit’s Fred Lee will lead a discussion about the growing demand for omnichannel campaigns and the need for automated marketplaces that: Marketplace benefits for broadcasters include: In this webinar, […]
Speakers:Nikki Decker, Local Sales Manager, WDAF (Nexstar)Tara Schessler, Digital & Local Sales Manager, WAOW (Allen Media)Laura Hargis, National Sales Manager, KXXV, KRHD, KZTV, KAJA (Scripps) Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Are you curious about what it takes to advance to leadership sales roles and what these roles entail? In this […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms. Join us on February 2 at 1pm for the answers!
Moderated by: Brad Seitter, EVP, Business Development, TVBPresenters:Steve Sturm, Executive Automotive Consultant, TVBTrisha Ripperger, Chief Marketing Officer, Tom Wood Group (Indianapolis) Steve Sturm will provide a comprehensive overview of the 2023 auto market, including recovery of new vehicle sales, return of dealer inventory, increasing vehicle incentives and leasing. Trisha Ripperger, a successful Chief Marketing Officer […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With the growth of competitive media platforms, how impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study, fielded by GfK, looks at the influence of 20 media platforms, both traditional and […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB This webinar will focus on online sports betting, a hot category for local TV stations. We will share findings from two recent studies, one exclusively dedicated to sports betting that examines media’s influence on bettors’ awareness, consideration and bet placing, and bettors’ demographics and betting habits. […]
Speakers:Marilu Galvez, President and General Manager, WABC-TV (ABC)Teddie Gibbon, Vice President and General Manager, KXLY Television/Phase 3 Digital (Morgan Murphy Media) Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Are you curious about what it takes to advance to leadership roles and what these roles entail? In this webinar session hear from women general […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presenter: Steve Sturm, Executive Automotive Advisor, TVB Steve Sturm will provide a comprehensive overview of the first quarter of the 2023 auto market. Key topics include:
