AAPC’s California Regional Conference

AAPC's Regional Conference programs are designed by an advisory board of regional experts and leading consultants to feature influential and relevant perspectives at both state and national levels. Not only will you enjoy a great experience, you’ll support the work of the only nonprofit Association working to advance the industry, protect your ability to do […]

TVB Webinar: Broadcast + OTT Orthodontist Success Story

Moderated by: Brian Allers, SVP, Business Development, TVB Presenters: Dr. Jeremy Fry, Owner, Fry Orthodontic SpecialistsWendy Baker, Senior Account Executive, KSHB-TV Fry Orthodontic Specialists of Kansas City has grown from 3 locations to 13 and broadcast TV played a major role in that growth. Since adding OTT to the mix 3 years ago, Fry’s business […]

TVB Webinar: Basics of Google Analytics 4 – What Sellers and Advertisers Need to Know

Presented by: David Buonfiglio, VP, Digital, TVB The most significant change in web analytics during the last decade has already begun, and you, your station and your clients need to know about it. Google Analytics is the most popular web and app analytics service in the U.S. In a little less than a year, it’ll […]

TVB Forward Conference 9/22/22

TVB’s Forward 2022 will take place virtually on 9/22/22. Last year, nearly 5,000 TVB members and customer guests registered for this popular event. 

The Impact of Advertising on Purchase Behavior: Home Improvement & Insurance

Home Improvement: 1:00p-1:30p ETInsurance: 1:30p-2:00p ET Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB As media and consumer landscapes continue to change, it is even more important to know how impactful TV is in the consumer purchase decision process. This webinar will focus on two hot local TV consumer categories: Home Improvement and Insurance, […]

Selling to Multicultural Audiences

Moderated by: Brian Wexler, SVP, Business Development, TVBPresenters:Vania Abdul-Badee, Co-Founder and CMO, 360 Marketing & PRMatt Boxer, Senior Vice President, Business Development, NBCUniversalLloyd Williams, President & CEO, The Greater Harlem Chamber of CommerceTVB’s SVP of Business Development, Brian Wexler, along with an all-star panel of guests, will take a deep dive into the very important […]

The Power of OTT Streaming and Resurgence of Local Marketing

The shift in TV viewing towards streaming creates new demand in reaching local audiences. New breakthroughs show how OTT streaming can be personalized at scale. Gamut, the leader in local OTT media, provides insights into offering direct access to premium OTT inventory and leverage the power of local advertising, allowing marketers to reach local audiences […]

NEXT Women: SkillUp Career Planning for 2023

Join NEXT Women for this new skill building series focused on professional development. Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, joins Winnie da Silva, Leadership Strategist & Executive Coach, for a 20 minute conversation about career planning. Whether you’re looking to advance to the next level in your current role or considering a […]

TVB Webinar: 2023 U.S. Local TV Advertising Forecast

Moderated by: Brad Seitter, EVP, Business Development, TVBPresented by:Rick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, VP, Forecasting and Analysis, BIA Advisory ServicesIt’s been a mixed year with successes and challenges. Political advertising was strong, yet auto didn’t recover to expected levels.Looking to 2023, top issues are the economy, lagging supply chains, and the war […]