Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With the growth of competitive media platforms, how impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study, fielded by GfK, looks at the influence of 20 media platforms, both traditional and […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB This webinar will focus on online sports betting, a hot category for local TV stations. We will share findings from two recent studies, one exclusively dedicated to sports betting that examines media’s influence on bettors’ awareness, consideration and bet placing, and bettors’ demographics and betting habits. […]
Speakers:Marilu Galvez, President and General Manager, WABC-TV (ABC)Teddie Gibbon, Vice President and General Manager, KXLY Television/Phase 3 Digital (Morgan Murphy Media) Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Are you curious about what it takes to advance to leadership roles and what these roles entail? In this webinar session hear from women general […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presenter: Steve Sturm, Executive Automotive Advisor, TVB Steve Sturm will provide a comprehensive overview of the first quarter of the 2023 auto market. Key topics include:
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB As younger Boomers and Generation X near retirement age, the importance of retirement communities is growing. The first-ever Retirement Communities Purchase Funnel study, fielded by GFK, takes a close look at consumers who have already purchased a home in a retirement community and those who plan […]
Moderator: Sarah Syversen, LCPC, Career Counselor and Assistant Professor of Instruction Speakers: Melissa Sheehan, Chief Revenue Officer, AdCellerantMichelle Woods, Director of Sales, KIRO-TV, Cox Media Group Join NEXT Women for a new skill building session focused on managing work/life balance. Sarah Syversen, licensed career counselor and professor, leads a discussion with two women executives at […]
Moderated by: Brian Allers, SVP, Business Development, TVBPresenters:Kirt Brown, Owner, Ignite Grills & MoreMike Scott, Senior Account Executive, KYTV/Gray, Springfield, MOKirt Brown, a former award winning AE in the Midwest, is now a business owner applying the same marketing tactics he used with clients to grow his own business.In just over a year of starting […]
Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers:Leslie Diard, Director, Communications Planning, Duncan ChannonMary Hoover, VP/Local Investment Director, RPA Are you curious about what it takes to advance to agency leadership roles and what these roles entail? In this webinar session hear from women directors about their current jobs and how they […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by:Nicole Ovadia, Vice President of Forecasting & Analysis, BIA Advisory ServicesRick Ducey, Managing Director, BIA Advisory Services With the first half of the year well underway, BIA is publishing a forecast adjustment to account for the economic impacts shaping the local advertising industry. To provide you with firsthand insights, TVB […]
Home Improvement: 1p-1:30p (ET)Real Estate: 1:30p-2p (ET) Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With the growth of competitive media platforms, how impactful is TV on the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study, fielded by GfK, examines the influence of […]
Save the date for the 2023 TVB Virtual Forward Sales Conference. It will contain live and pre-recorded content designed for AEs and sales managers. Program schedule and registration to come.
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Brand new study! It is no secret that streaming platforms have become a popular way to view content. However, there are questions about who is watching what services, whether these services have advertising, and whether these streaming viewers also view linear TV. TVB developed the 2023 […]
