Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by:Rick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services Looking ahead to 2024, BIA estimates revenues across all local media in the U.S. will reach $176 billion, with local OTA television taking $23.3B. While political advertising spend will undoubtedly be the main revenue driver, […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Word of mouth continues to be a critical influencer and form of marketing. This study examines the effects of media on word of mouth marketing, including the most influential platforms for news of the day and political conversations. Questions addressed: To find the answers to these […]
Speakers: Sooah Kwak, Gallup-Certified Strengths Coach,Co-Founder of We Choose Us Coaching, LLCTerry Nesmith, ICF Certified Coach, Co-Founder of We Choose Us Coaching, LLC Moderator: Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women Understanding your superpowers and crafting your personal brand will propel your career forward. Own your narrative like never before in this workshop designed to help you […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms.
Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers: Nicki Harkrider-Probey, VP & Revenue Officer, Strategy, Enablement & Marketing, TEGNA Stephanie Slagle, VP & Chief Innovation Officer, Graham Media Group Are you curious about what it takes to advance to sales leadership roles and what these roles entail? Join moderator Abby Auerbach and […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB How impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study fielded by GfK looks at the influence of 20 media platforms on consumers’ decision-making process. Findings include:
In a world where the media landscape is constantly evolving, the role of media leaders has never been more critical. Today's marketers are charged with deploying substantial budgets to reach and engage consumers in an era of seismic shifts in technology, platforms, content distribution, and audience behavior. The 2024 ANA Media Conference, March 18–20 in Orlando, Fla., […]
Politics is a relationship business. Pollies ‘24 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of the Year, the Pollies is your best opportunity to grow your skills and expand your network. No other industry event offers the same caliber of […]
The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing services providers. In an effort to meet that need, the ANA has curated a list of certified diverse suppliers; additions to this list are being made regularly and we always welcome your […]
Speaker: Emma Miele, MA, PCC; Founder & Coach, The Breathing Room Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Join NEXT Women for a new skill building session on harnessing emotions with Emma Miele, licensed coach, and founder of The Breathing Room, and moderated by Abby Auerbach, Executive Director, NEXT Women. Emotional intelligence and regulation are powerful tools for success. […]
Prepare your brand for future success where gender equality isn’t a nice to have, it’s a cultural requirement. Plus, we’ll amplify the work of SeeHer media members timed for the upcoming Upfront season. According to SeeHer’s Passing the Gender Equality Vibe Check with Gen Z: From Truth To Trust with Horowitz, women’s equality is a more important […]
Presented by TVNewsCheck How are station group revenue and digital revenue leaders creating opportunities for advertisers on streaming channels? What are digital agency leaders looking for on these services? Speakers Erin Overstreet, VP, Digital Sales, Gray Television Missy Evenson, VP Sales, Local Media, The E.W. Scripps Company Christopher Martinez, OTT Director of Sales, Hearst Television […]
