Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving privacy landscape — among other huge challenges such as brand safety, transparency, copyright infringement, and more — the stakes are as high as they've been […]
ATSC Members can participate in 3 days of events, networking, the ATSC Annual Members Meeting, and a vibrant 2-day conference schedule. Non-members and media are invited to join for the conference.
Speaker: Becky Meyer, SVP, National Sales, Gray TelevisionModerator: Abby Auerbach, CCO, TVB & Executive Director, NEXT Women Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a conversation with Becky Meyer, SVP, National Sales, Gray Television, and hear them discuss their career paths, the future of the industry, and […]
Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by:Nicole Ovadia, Vice President of Forecasting & Analysis, BIA Advisory ServicesRick Ducey, Managing Director, BIA Advisory Services As we dive into the second part of the year, BIA is updating its U.S. Local Advertising forecast to reflect the evolving economic and ad spend trends that are shaping the local advertising […]
The ATSC Automotive Implementation Team (IT8) is holding a webinar on delivering OTA software updates using the ATSC 3.0 wireless network. IT8 is an ATSC implementation forum for the broadcast and automotive industries to collaborate on opportunities to enhance data delivery to vehicles with ATSC 3.0 spectrum. One of the most promising business opportunities to […]
Are you looking to take your career to the next level as an AE? Join Abby Auerbach, Executive Director, NEXT Women, for a conversation with Elena Detrixhe, Account Executive, KMBC/KCWE, Hearst Television and Kansas City Eagle Award Winner, along with Abbey Reynolds, Account Executive, KJRH-Tulsa, Scripps and two-time 2 News Oklahoma Leader of the Pack Award Winner. Hear them discuss their […]
All TVB members are invited to register for the 2024 Virtual Forward Sales Conference. The Virtual Forward Sales Conference brings together broadcasters and agency/advertiser executive decision makers as well as sales, media planning/buying teams and media tech professionals from across the country. +5,000 registrants are expected. View the agenda here
A disrupted media ecosystem and an unfavorable regulatory environment have upped the ante for TV station group leaders determined to transform their businesses into high-profile, multiplatform enterprises serving large and devoted audiences. Industry leaders and futurists will explore game plans at TVNewsCheck’s Local TV Strategies conference, where ideas about finance, revenue and technology converge to reinvent business […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB developed this study to better understand media device usage, with the hope that its findings, while interesting, will also help inform and improve the measurement […]
The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change. Attendees took part in unmatched networking, entertainment, and special events, and heard inspiring stories of growth, reinvention, and success from C-suite leaders […]
Moderator:Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers:Caroline Chambers, Senior Director, Diversity, Equity & Inclusion, Graham Media GroupAshley Greer, Senior Recruiter, Cox Media Group Do you want to learn how to build, and be a part of, a high-performing, well-rounded team? Abby Auerbach and guests Caroline Chambers and Ashley Greer discuss hiring to boost team […]
The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's industry issues, share their successful strategies, and provide some best practices.
