A disrupted media ecosystem and an unfavorable regulatory environment have upped the ante for TV station group leaders determined to transform their businesses into high-profile, multiplatform enterprises serving large and devoted audiences. Industry leaders and futurists will explore game plans at TVNewsCheck’s Local TV Strategies conference, where ideas about finance, revenue and technology converge to reinvent business […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB developed this study to better understand media device usage, with the hope that its findings, while interesting, will also help inform and improve the measurement […]
The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change. Attendees took part in unmatched networking, entertainment, and special events, and heard inspiring stories of growth, reinvention, and success from C-suite leaders […]
Moderator:Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers:Caroline Chambers, Senior Director, Diversity, Equity & Inclusion, Graham Media GroupAshley Greer, Senior Recruiter, Cox Media Group Do you want to learn how to build, and be a part of, a high-performing, well-rounded team? Abby Auerbach and guests Caroline Chambers and Ashley Greer discuss hiring to boost team […]
The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's industry issues, share their successful strategies, and provide some best practices.
The Live Forward Executive Summit brings 150 broadcast, agency, and advertising senior executives together to address key industry issues, including: measurement, ad categories, media tech and consumer trends. This event is open to executive leadership by invitation only.
Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by: Rick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services As we look ahead to 2025, BIA will examine the revenue opportunities for local broadcast TV in a rapidly evolving multi-platform video market. From that perspective, they'll discuss how the industry can leverage existing strengths while creating new value propositions, […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Comparing all viewing platforms regardless of whether they do or do not have advertising can be misleading to advertisers who can only place their commercials into ad-supported content. How many Netflix subscribers subscribe with and without ads? What impact did Amazon’s move from ad-free to ad-supported have on […]
Grab a cup of coffee and join Abby Auerbach, EVP, CCO, TVB & Executive Director, NEXT Women, for a conversation with Missy Evenson, VP of Sales, Local Media, Scripps and outgoing Board Chair at TVB. With Abby retiring at the end of 2024 and Missy leaving her position at Scripps and ending her tenure as Board Chair, they discuss career transitions, and […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB Join us for an exclusive webinar exploring the insights from the Media Comparisons Study, one of our most highly anticipated studies. This comprehensive study examines over 20 platforms in traditional and digital media, including streaming, and takes the pulse of Americans’ media habits. Discover answers to key questions:
Moderator:Trisha Ripperger, SVP, Strategic Communications & Category Development, TVB & Executive Director, NEXT WomenSpeakers: Kristie Gonzales, President and GM, WXIA/WATL & VP, Media Operations, TEGNA Angie Salas, VP and GM, WCIA 3 Are you curious about what it takes to advance to leadership roles and what these roles entail? In this webinar session hear from women general managers about […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB How impactful is TV in the consumer purchase decision process? Are ad exposures across different platforms equally important to the consumer? Join us for an exclusive webinar exploring insights from the Purchase Funnel study fielded by GfK, which examines the influence of 20 media platforms on the consumer decision-making process. […]
