January 29 @ 1:00 pm – 2:00 pm
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB
Join us for an exclusive webinar exploring the insights from the Media Comparisons Study, one of our most highly anticipated studies. This comprehensive study examines over 20 platforms in traditional and digital media, including streaming, and takes the pulse of Americans’ media habits.
Discover answers to key questions:
- How do Americans use TV and other media platforms?
- What is the reach of media platforms and how much time do people spend with them?
- What are the opportunities for broadcast TV in a streaming world?
- For the first time, we measured the viewing of linear broadcast programs on digital devices—did the results show any noteworthy engagement?
- How do the findings differ demographically, ethnically and by product category?