Scripps Leads New Station Group Aiming To Bring Political Ads to CTV
The E.W. Scripps Co. is leading a new consortium of broadcasters looking to bring political advertising to their connected TV platforms.
In Ohio, a Standoff Over Political Maps Threatens the Next Elections
Years ago, voters created a commission to make political maps fairer. Now the State Supreme Court is blocking maps drawn by the Republican-led commission, saying nothing has changed.
Political Ad Spending Is Bigger In Texas—Way Bigger
Spending on U.S. House campaigns across TV, radio and digital comes in at $11.6 million in Texas—a tally that includes booked spending by campaigns and the political action committees that support them from Dec. 28, 2021, through Election Day as of March 9, 2022.
Beto O’Rourke Announces Run for Texas Governor, Testing Democrats’ Strength
Beto O’Rourke entered the race for Texas governor, challenging an ultraconservative and well-financed two-term Republican incumbent in a long-shot bid to win an office Democrats last occupied in 1995.
The 2022 Midterms Are on Track To Be One of the Most Expensive Elections Ever. Here’s Why
Voters, particularly those living in battleground states and districts, are likely to be inundated with campaign ads soon.
U.S. 2022 Political Ads to Hit Record Levels, Estimates $7.8B-$8.9B
A new 2022 political advertising revenue estimate for the midterm elections of $7.8 billion, per Kantar/ CMAG, would be more than twice that of 2018 midterm results. Speaking at the TVB conference, Steve Passwaiter, VP, growth and strategy of Kantar/CMAG, explains there will be an absence of money from Presidential ad spending.
Southern Democrats Aim to Export Georgia’s 2020 Success
The Georgia Democratic Party is combining forces with other state parties in the region for joint fundraising appeals, aiming to help those states make earlier-than-usual investments in voter registration and field organizing going into the 2022 midterms.
2022 Forecast: Political Midterm Spots Will Hit $8.9 Billion In Ad Spend
U.S. political advertising spending in the 2022 midterm elections will near record totals of the U.S. presidential race — getting to $8.9 billion, according to estimates from AdImpact — with CTV political ads making big gains.
LCV and Climate Power Announce $10 Million Nationwide July Paid Media Campaign
Climate Power and the League of Conservation Voters announced an additional $10 million paid media boost ahead of August recess to their nationwide Great American Build campaign. New cable, broadcast, and digital ads will underscore the need for Congress to take immediate, bold climate action.
It May Be a Political ‘Off-Year,’ But in Some States Millions Are Being Spent on Ads
Just because it is an off-year for federal political races, it does not mean there is no political ad dollars to be had. Figures from Kantar Media’s Campaign Media Analysis Group show in some states political races are already generating millions of dollars of ad spending.
All Signs Point to Wild 2022 Ad Spending
Political media activity in Q2 of 2021 has been 107% higher than Q2 of 2019. This increased activity has come from a wide variety of advertisers across the country, indicating it is not just one particularly active group driving spending.
Anti-Trump Republicans Launch New Group to Impact Midterms
A group of Republicans unhappy with the course of the GOP is forming the Renew America Movement organization to recruit and support candidates in the most competitive 2022 House and Senate races.
Checking in on 2021 Ad Spending
While it is still early in the year, all signs continue to point to a booming 2021-2022 political cycle. Since the beginning of Q2, spending is up 60% over the same period in 2019 and is only increasing in pace.