Networks Go Live When Trump Rally Gets Violent
Reports from the field in Pennsylvania as shooting breaks out.
Passwaiter On Post-Presidential Debate Fallout: ‘Watch What The Donors Do.’
For both President Biden and former President Trump, campaign contributions have been significantly impacted by recent events.
TV Ratings: 24M Watch Biden Press Conference
President Joe Biden‘s televised press conference Thursday evening attracted a sizable audience. More than 24 million people watched the press event across eight broadcast and cable outlets, according to Nielsen. Fox News draws the largest audience among individual networks.
What A Biden Exit Would Mean For 2024 Political Ad Spending
BIA are forecasting growth for television over-the-air from the last presidential cycle and even the mid-cycle in 2022.
Biden Campaign Launches $50M July Media Blitz in Battleground States
The Biden-Harris campaign said in a statement it will target voters via TV, radio, and digital “on the issues that will decide this election.”
New Forecast Sees Political Ad Spending Hitting $10.7 Billion in 2024
AdImpact said it has increased its forecast for political ad spending in 20024 to $10.7 billion, from an earlier estimate of $10.2 billion.
ABC Grab High Ratings For CNN Debate
On broadcast TV, ABC topped all networks with 9.21 million people watching a simulcast of the CNN Presidential Debate.
Key Political TV Advertising States: Don’t Mean a Thing Without That Swing
Overall local TV will continue to get a big piece as voters still turn to live, linear TV news networks and stations during big political election seasons. Industry estimates say linear TV political ad spending will still account for a great deal of spending. eMarketer says 57% ($7.06 billion) of all political ad spending ($12 billion) will go to linear TV.
Senate GOP Plans $100M Ad Blitz as It Fights to Retake Chamber
The NRSC will begin placing reservations for independent expenditures on Thursday in four states: Ohio, Nevada, Michigan and Arizona. The committee described the buys as “multimillion dollar” investments in TV and digital.
BIA’s Ovadia: Political Fundraising Keeps Pace To Drive $12B In Spending.
Both political parties are raising money like never before — which means we will see spending like never before, Ovadia says.
Democrats Spending Heavily In NC
In the battle for the airwaves, Democrats are outspending Republicans by a margin of nearly 4 to 1, according to data from AdImpact. The first says that as of June 7, Democratic groups had spent more than $4 million statewide vs. about $1 million from Republicans.
Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter
With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the president of Silver Oak Political, joined forces with BIA’s Forecasting VP, Nicole Ovadia, to make sense of it all.
This Is the Democrats’ Best Shot in 2024. And They Are Spending Like Crazy on It
In 2024, Democrats have made huge bets on the issue in battleground states. In the first four months of this year alone, 48 percent of Democratic ad spending on broadcast networks in Pennsylvania centered on abortion. In Michigan and Arizona, the share was above 60 percent, and in Georgia, it was over 90 percent.
Political Advertisers Promoted Polarization. Now We Need To Help Fix It.
The biggest advertising story of our generation is the transition from broadcast to audience targeting. We’ve all experienced misinformation-driven polarization take hold among peers. It is a wake-up call to acknowledge that audience targeting and online information campaigns have had some gnarly byproducts.
It’s Nearly Memorial Day, But Political Ad Focus Already Looking Past Labor Day
AdImpact, which looks at where candidates have already reserved ad time, says 14 hopefuls have placed reservations after Labor Day of at least $1 million. And as of Tuesday (May 21), it says $208 million future Presidential ad reservations have been booked.
Scripps Sees Political Heating Up After Slow-ish Start
The station group has increased its political estimates for the election cycle based on expectations for a very strong back half of the year.
Political Spending May Have Quieted Down For Now, But Lots Of Airtime Is Being Reserved
After a quieter-than-expected primary season led to 2024 election cycle spending sliding behind the pace of spending four years ago, the current electoral battle is back in the lead.
Jacky Rosen’s Record-Breaking Ad Splash in Nevada
The $14 million fall ad buy from Rosen comes after Cook Political Report moved the race, which could determine control of the chamber, to a toss-up on Wednesday.
All Political Advertising Is Local
According to local media forecasters BIA Advisory Services, local is still very much where the action is for political advertising – with linear broadcast TV alone projected to command a nearly $5 billion windfall before 2024 is done and dusted.
Rates up for Political Ads
This year is shaping up to be a “historically expensive” election, according to AdImpact. The political ad tracking firm says candidates have already placed $540.9 million in future ad reservations