Political Ads Hit $1 Billion in August
AdImpact says August was the biggest month for political ad spending in 2024 so far, with $1.04 billion spent. That’s nearly double the $523 million spent during July. And since Jan. 1, it has tracked $3.3 billion spent on political ads.
Broadcast TV to Benefit the Most from Political Ad Spend
Around $10.7 billion is likely to be spent this year, AdImpact says, with the lion’s share going to traditional TV channels and networks.
NAB Launches Election Preparedness Resources for Broadcasters Ahead of 2024 Elections
The National Association of Broadcasters today announced a sweeping election preparedness initiative designed to provide broadcasters with the critical resources, tools and training needed to navigate the complexities of the 2024 election cycle. As the voice for America’s broadcasters, NAB is supporting its members as they work to deliver accurate and reliable election coverage across all platforms.
Where They’re Spending: As Harris Rises, Trump Spends to Protect NC
Since early August, Trump’s campaign and its joint fundraising committees have invested at least $7.4 million in advertising in North Carolina, according to AdImpact figures reported by NBC News. This amount exceeds the roughly $4.4 million spent by Harris and her joint committees during the same period by about $3 million. This marks the highest expenditure by Trump’s team on ads in any swing state this month, narrowly surpassing Pennsylvania.
Going Local: A New Streaming Service Peeks into News In 2024 Election Swing States
Swing State Election News is an outgrowth of Zeam, a free streaming service affiliated with Gray Television that began last winter.
Democratic National Convention Audience Grows To 26.2M Viewers on Final Night as Kamala Harris Accepts Nomination
The final night of the Democratic National Convention, buoyed by a speech from Vice President Kamala Harris accepting the party’s presidential nomination, averaged 26.2M viewers on Thursday across 15 networks, according to Nielsen.
Democrats Draw Big Numbers On Night One
The DNC audience was greater than the first night of the party’s convention in 2020, when it drew 19.75 million viewers. The 2016 DNC recorded 25.95 million.
Harris-Walz TV Ads: Prime Time a Big Piece of the Puzzle
Traditional prime-time programming advertising buys — around $170 million — will be playing a big part in the Kamala Harris-Tim Walz campaign for President and Vice President for the next two months leading into the elections, according to reports.
‘Historic’ Level of Ad Spending Seen in Senate Races as Election Season Heats Up
The Presidential election gets the headlines, but the U.S. Senate races are more likely to benefit radio with hundreds of millions of dollars in spending and “historic” levels of ad reservations set to begin flooding the airwaves after Labor Day, according to ad-tracking firm AdImpact.
Campaign Spending Booms in Race to Define Harris
Kamala Harris and Donald Trump’s teams are racing to define the vice president, burning through cash to buy TV ads at a rate that indicates both sides see August as a turning point in the 2024 election.
Harris Campaign’s New $90M In Battleground Ads In August Aims To Sharpen Contrast With Trump
The media buy marks her campaign’s largest-yet investment in messaging to voters with just 2 1/2 months until Election Day in November.
Pro-Trump Super PAC Plans $100M Ad Blitz
A pro-Trump super PAC is planning a $100 million TV ad blitz in the lead-up to Labor Day, a massive sum as Trump moves to regain his footing in the campaign.
Trump Challenges Harris to Debates in September on NBC, Fox and ABC
Republican presidential nominee Donald Trump said he has agreed to three debates in September against his Democratic rival, Kamala Harris, on three different news networks.
Dems Outspending GOP Nearly 2X on Presidential Race
Democrats have poured nearly twice as much cash into political ads this cycle ($325 million) compared to Republicans ($181 million), according to the latest projections from AdImpact, a political advertising analysis firm.
Political Ad Spending Hits The Accelerator In August
AdImpact has revised its political ad spending projections upwards from $10.2 billion to a predicted record-breaking $10.69 billion. If that figure proves accurate, it would be a 19% increase from the $9.02 billion spent during the 2020 cycle.
The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars
Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode.
Trump Campaign Makes First Major TV Ad Buy Since Harris Entered Race
Former President Trump’s campaign has spent about $12 million on ads to run in the major swing states until Aug. 12, according to data from tracking firm AdImpact.
Kamala Harris Smashes Fundraising Record With Stunning $81 Million Haul Over 24 Hours
Hours earlier, Future Forward, the largest super PAC in Democratic politics, announced it had secured $150 million in commitments over the same period from donors who were “previously stalled, uncertain or uncommitted,” a senior adviser said.
As Presidential Race Enters Uncharted Territory, Ad Spending Passes $3 Billion Mark
Over the last two weeks, AdImpact says it tracked $165.8 million in political ads. That brings total spending so far this cycle to $3.19 billion, well ahead of the $2.61 billion that was spent at this point in the 2020 race.
Actblue Rakes in Nearly $50 Million in 7 Hours After Harris Campaign Launch
This has been the biggest fundraising day of the 2024 cycle. Small-dollar donors are fired up and ready to take on this election,” ActBlue wrote in an update posted to social media platform X.