St. Louis Cardinals Partner with Gray Media, KMOV & Matrix Midwest
The St. Louis Cardinals and Gray Media will broadcast at least 10 games, airing on KMOV (CBS) and Matrix Midwest in St. Louis, on Gray-owned or syndicated third-party television stations in Missouri, Illinois, Tennessee, Arkansas, Iowa, Indiana, Kentucky and Oklahoma serving nearly 7.5 million television households.
BIA Estimates Local Ad Revenue to Reach $171B In 2025, Core Spending Up 6.1%
“Our latest forecast indicates that local advertising is showing resilience, despite the ongoing changes in the economic landscape,” said Nicole Ovadia, BIA VP of forecasting and analysis. “Although we expect core advertising to remain stable, we’ve adjusted our outlook to account for various market factors like interest rates and consumer sentiment and significant changes in media consumption patterns that are driving digital growth.”
Two Female TV GMs Share Their Career Trek With TVB
What are some of the skills required to excel in a station leadership role today? How does one get the necessary training and skills? These were some of the key questions asked during a TVB webinar presented last week that offered women tips and suggestions on what to do if they want to be a General Manager at a broadcast television station.
NAB Show to Unveil Unprecedented Array of Primetime-Ready AI Solutions
The 2025 NAB Show will showcase advances dominated by AI that seem better suited than ever to the needs of TV station owners and everyone else in media and entertainment.
ATSC To Showcase NextGen TV Progress at 2025 NAB Show
“Expect to see the consumer options available and coming soon to retail, interactive functionality that allows local stations to take full advantage of both the over-the-top and over-the-air capability of ATSC 3.0 and a variety of methods for local insertion of metadata to greatly enhance the audio and video services for viewers,” ATSC President Madeline Noland said.
The Ad Council unveils “Agree to Agree”
The Ad Council unveils “Agree to Agree,” an expansive new campaign rooted in what we have in common to spur nonpartisan action around gun violence epidemic.
WNBC Will Exclusively Air, Stream Live Coverage of St. Patrick’s Day Parade
Eric Lerner, WNBC president-G, said: “WNBC looks forward to continuing the tradition of broadcasting the St. Patrick’s Day Parade and giving our viewers a front-row seat to the world’s largest celebration of Irish heritage.”
Transformative Lessons TV Can Learn From FAANG
Over the past two decades, Facebook, Google and Instagram have built engaged communities, leveraged first-party data, and developed self-service ad platforms. What can broadcasters learn from their playbook?
NAB Launches Campaign Urging FCC to Modernize Ownership Regulations
The campaign will include national advertising, outreach to lawmakers and a visit by more than 500 broadcasters to the nation’s capital.
FCC Chief Brendan Carr Wants To ‘Re-Empower’ Local TV Stations And Consider Tighter Regulation Of Social Media Giants
FCC chairman Brendan Carr said Thursday that he aims to “re-empower” local TV stations, and he suggested that Congress consider tighter regulations on content moderation processes for social media giants.
Jim Parker Named KADN-KLAF General Manager
Jim Parker adds additional duties as Vice President / General Manager for Allen Media’s KADN / KLAF-TV (FOX/NBC/MyNetwork) in Lafayette, LA.
Madhive’s Data Marketplace In Driver’s Seat With Polk Audiences
Local Connected Television advertising firm Madhive has forged a partnership with Polk Automotive Solutions from S&P Global Mobility that seeks to create a vibrant local Connected TV marketplace for the U.S. auto industry.
FAST Channels Making TV Stations Happy – But Not So Fast
Reinventing the over-the-air broadcast model finds executives focusing on one similar — yet different — streaming segment: FAST. TV station executives now hope FAST will help them pull back some local advertising dollars that have gone to big digital-first platforms like Facebook and Google.
Waymark Expands Partnership With CBS Stations
Waymark, a provider of AI video creation technology, is expanding its local advertising partnership to include CBS Stations. Through its partnership with Waymark, CBS’s owned stations will now offer their local advertising partners Waymark’s technology, allowing instant and affordable video creative that overcomes traditional barriers to video advertising.
NAB Urges FCC to End NextGen TV Transition In or Before 2030
“The bottom line is simple: Next Gen TV is here, and it is delivering real benefits. But to realize its full promise, the FCC must take decisive action – just as it has in past technological shifts. The time for half-measures is over,” NAB said in a 31-page petition for rulemaking that underscored the complex task ahead for the agency and the nation’s 1,767 full-power TV stations.
Scripps Taps TiVo for Its Metadata Capabilities
Through the partnership, TiVo will provide Scripps with video and linear schedule TV metadata to support Scripps’ internal data quality and automation initiatives. The addition of this data will help Scripps streamline its data processes to deliver improved analysis and insights across its organization.
NBC Expands Partnership with Macy’s for Thanksgiving Parade, 4th of July Fireworks; 10-Year Rights Deal to Include New Program
“Macy’s is excited to grow our partnership with NBCUniversal as the appetite for our content continues to grow,” Sharon Otterman, Macy’s chief marketing officer, said in a statement. “This is a significant expansion of our long-standing relationship that will increase the visibility of Macy’s and all our content offerings.”
WISH Indianapolis Promotes Erika Facey to Assistant News Director
Circle City Broadcasting’s CW affiliate WISH Indianapolis today named Erika Facey assistant news director.
Hearst Television’s New England Stations Partner with Tedy’s Team on Boston Marathon
Hearst Television’s ABC affiliate WCVB Boston is the exclusive local broadcast and streaming partner of the Boston Marathon with exclusive race coverage simulcast on Hearst Television New England sister stations: WMUR Manchester, N.H.; WMTW Portland, Maine; and WPTZ Burlington, Vt.
Scot Chastain Named WISC Madison GM
The former KUTV Salt Lake City director of sales and marketing has been tapped by Morgan Murphy Media to oversee its Wisconsin CBS affiliate.