Women’s Sports TV Ads More Than Double In 2024 – To $244M
Top brand advertising fell into a similar top category with that of men’s live TV sports programming — automotive ($27.2 million), pharmaceutical ($26.2 million), internet/telecom ($25.6 million), financial services ($24.5 million), insurance ($20.6 million), food/beverage ($20.5 million) and retail ($14.9 million).
Broadcasters Travel Down Different Paths to IP Migration
Top engineers from the local broadcast world gathered for the TVNewsCheck webinar IP Networking and ROI in 2025, to discuss their stations’ different approaches to the 2110 migration. The consensus was that 2110 technology is definitely ready to handle all of a broadcaster’s routing needs, but that a station’s decision to invest in it is strongly predicated on its finances as well as the age and condition of existing HD-SDI infrastructure.
Ad Growth Forecast Cut Again: Economic Uncertainty
Looking ahead, ad growth is expected to average around 3.5% annually over the next few years, slightly lower than prior estimates. While this isn’t a major downturn, it does mark a slowdown from the faster growth the industry has come to expect.
AAA Indians Partner With Nexstar In Indianapolis
The Indianapolis Indians (the Triple-A baseball affiliate of the Pittsburgh Pirates) announced that 15 games from Victory Field will be broadcast live to fans across Central Indiana during the 2025 season in partnership with Nexstar Media’s WXIN (Fox59), WTTV (CBS4) and The Dot in Indianapolis.
KDKA GM Retires, CBS Names Replacement
KDKA-WPKD Pittsburgh GM Chris Cotugno will retire next month and will be succeeded by Julie Eisenman.
Broadcast Is TV’s Primary Reach Engine
The 2025 Media Comparisons Study, conducted by GfK/NIQ and commissioned by TVB, confirms that broadcast television remains the most effective medium for reaching registered voters.
John Palmer Upped To Cox Jacksonville TV Director Of Sales
Cox Media Group (CMG) Jacksonville TV, which includes WFOX and WJAX (WJAX is owned by Hoffman Communications and operated by CMG), announced that John Palmer will become its new director of sales on March 17.
Morgan Murphy Media to Broadcast 13 Milwaukee Brewers Games in Wisconsin Markets
WISC Madison and WKBT La Crosse/Eau Claire will broadcast the games to viewers in southcentral and western Wisconsin free for the viewer bringing local Major League Baseball games back to local TV.
Atlanta Braves Spring Training Games To Air in Spanish On Gray Media’s Southeast Telemundo Affiliates
For the first time, Atlanta Braves fans will be able to watch two Spring Training games in Spanish on Telemundo this March. As an extension of its broadcast deal to exclusively air 10 Atlanta Braves Spring Training games in 2025, Gray Media will air two of these games simultaneously in Spanish across its 21 Telemundo Affiliate Stations across the Southeast.
FCC OKs Gray’s Purchase Of KXLT Rochester, Minn
The FCC on Tuesday granted a waiver of its local ownership rules to permit Gray Media to acquire KXLT-TV (Fox) in the Rochester, Minn., television market, where Gray already owns KTTC (NBC). Gray said the action “represents the first FCC approval of a new combination of two full-power, top-four ranked, same-market television stations in over five years.
TV Remains Important Part Of Sales Funnel
According to the report, 68% of consumers said TV is the top platform for exposure to advertising, and TV’s influence is felt across all categories, ages, demographics and ethnicities.
Wards Auto: Winning Customers with Targeted Ads
Broadcast TV remains valuable, particularly through local news programming. According to Locality’s Local Lift report, 43% of viewers view brands advertised during local news more favorably. This trust and credibility make broadcast an essential component of a dealership’s localized advertising approach.
Natalie Cabieses Promoted to KCCI News Director
Cabieses is the fifth news director in the Hearst Des Moines CBS affiliate’s 70-year history. She succeeds Allison Smith, who left the station in December 2024.
Linear TV: The Top Influencer for Consumer Purchases
Linear television remains the most important influence — by far — among a variety of different media platforms, through all stages of consumers’ purchase decision process.
Linear TV Confirmed as Most Important Influence of Consumer Purchase Funnel
New survey finds 82% of respondents cited linear TV ads influence in online search selections.
John Treviño Named WKYC President-GM
Tegna Inc. today appointed John Treviño president and general manager of WKYC, its NBC affiliate serving Cleveland, effective March 24.
Political Spigot Keeps Pouring Ad Dollars, Even In An ‘Off’ Year
Of the $168 million spent, it says about $79 million is allocated to 2025 race and about $89 million is allocated to 2026 races.
How TV Can Build Your Brand. And Your Bottom Line
New research is proving that TV advertising is not just a top-of-funnel play—it’s an integral part of a performance-driven marketing strategy.
LeGeyt: Local Broadcasters ‘Are Our Competitive Advantage’
Curtis LeGeyt expanded on the organization’s current full-court press to get the FCC to deregulate ownership rules to allow broadcasters to compete with digital platforms more effectively. “We are prioritizing the need to modernize the FCC’s ownership rules, both national and local, to ensure that broadcasters are not continuing to compete with one arm tied behind our backs,” he explained.
If 2025 M&A Media Market Slows, What Alternatives Might Come Next
The November election was supposed to have ushered in a brave new world of media and entertainment M&A, but so far not so much. Strategy consultants are always looking at some variation of enhancing the “people, process and technology” infrastructure for their clients. Under that all-encompassing rubric, if there isn’t a short-term megadeal to solve all problems, there are still some significant areas of action we can and should expect to see come to the forefront in the months ahead.