CBS News And Stations Taps Adrienne Roark And Jennifer Mitchell For Expanded Roles As Part Of New Leadership Structure
Adrienne Roark and Jennifer Mitchell will take on expanded roles as part of a new leadership structure at CBS News and Stations, the latest changes at the division.
Political Ad Spending Hits The Accelerator In August
AdImpact has revised its political ad spending projections upwards from $10.2 billion to a predicted record-breaking $10.69 billion. If that figure proves accurate, it would be a 19% increase from the $9.02 billion spent during the 2020 cycle.
Scripps Promotes John Cook to GM of KTNV Las Vegas
E.W. Scripps said it promoted John Cook to senior VP and general manager of KTNV, its ABC affiliate in Las Vegas, effective September 3.
Scripps NBC Affiliates Have HighestShare of Olympics Viewing
More people in West Palm Beach, Florida have watched NBC’s presentation of the 2024 Summer Olympic Games during the first four days of the competition than in any other metropolitan area of the country, according to data from Nielsen. Additionally, more NBC affiliates owned by the E. W. Scripps Company made the list of broadcasters in the top 15 markets by share of viewers compared to any other broadcaster, including NBC itself, the Nielsen data shows.
Gray Set To Launch South Carolina Sports Channel
Gray will launch a South Carolina sports broadcast channel called Palmetto Sports & Entertainment in October, available on several stations across the state.
GM Still Confident Re: EVs
General Motors remains “confident” in its electric vehicle investments but needs to stay flexible with its plans to meet changing customer demand, the automaker’s retiring top manufacturing executive said.
How the NBA’s Slam-Dunk Deals Will Reshape TV
The NBA’s blockbuster $76 billion megadeals with Disney, NBCUniversal and Amazon Prime are a testament to its product, and the unrivaled reach and power of live sports.
Broadcasters Transmit Paris Olympics HDR Coverage in 56 U.S. NextGen TV Markets, Says Pearl TV
Television viewers in 56 U.S. markets have access to coverage of the Paris Olympics in High Dynamic Range (HDR) thanks to broadcasters and NextGen TV, Pearl TV, a business organization of eight of the largest U.S. television groups, said today.
NBC Universal Sees High Interest in Olympics Advertising
NBC Universal says its commercial advertising inventory sold against the 2024 Summer Olympic Games and 2024 Summer Paralympic Games in Paris has driven its highest Olympics-related revenue in the history of the company.
Nexstar Media Group Adds Ellen Johnson to Board
Nexstar Media Group said it appointed Ellen Johnson to its board of directors, effective Oct.1.
The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars
Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode.
At Its Core: What’s The Future For TV Stations’ Core Ad Revenue?
Retransmission revenues, political advertising revenues, as well as new business such as ad-sales operations for new CTV platforms, national and local are helping to form new revenue formulas.
Paramount Stations in Detroit, Miami To Return as CW Affiliates
Nexstar, which acquired control of the CW from Paramount Global and Warner Bros. Discovery in 2022 said it signed a new affiliation deal with Paramount’s CBS News and Stations that not only renews the agreements with the 40 CBS affiliates Nexstar owns, but makes Paramount-owned stations WKBD Detroit and WBFS Miami once again affiliates of The CW, effective September 1.
Nexstar Exec Biard Joins NAB Board
The President and COO of the nation’s No. 1 licensee of broadcast TV stations has been appointed to the NAB Television Board of Directors.
Trump Campaign Makes First Major TV Ad Buy Since Harris Entered Race
Former President Trump’s campaign has spent about $12 million on ads to run in the major swing states until Aug. 12, according to data from tracking firm AdImpact.
Paris Olympics Soars 79% To 34.5M Viewers
Surging past its previous 2021 Tokyo Summer Olympics audience results, NBCUniversal says the first three days of the 2024 Paris Summer Olympics posted a 79% surge to 34.5 million average viewers across all its platforms, according to its NBCU’s Total Audience Delivery measure.
How Cutting Ad Spending Helped Pepsi Lose Fizz in Soft Drink Market
Media companies like to warn marketers about the perils of cutting their ad spending, and they may have a cautionary tale in Pepsi, which slid into third place in the soft-drink market behind Coca-Cola and Dr Pepper.
NBCU’s Olympic Opening Ceremony Audience Jumps 60% To 28.6 Million
Brands advertising in the Opening Ceremony generated 320% greater search volume than brands in the Tokyo Opening Ceremony, NBCU said.
CIMM, TVB Approve New ‘Four-Week’ Post Analysis Audience Guidelines
CIMM and the TVB say a four-week aggregation of advertising units for post analysis should have no day- or date-based post analysis. This should improve the reliability of audiences.
How NBC Became the Linchpin of the NBA’s Megabucks TV Rights Deal
The NBA’s much-anticipated new TV rights deal that was expected to reflect the financial muscle of streaming platforms wound up cementing the primacy of broadcast networks in sports contracts.