Asian Brands Deliver Most-Viewed Auto Ads

Toyota, Nissan and Subaru top iSpot.tv’s list of the most-viewed automotive commercials — the ads that have generated the highest number of impressions across national broadcast and cable TV airings — for the week of Feb. 21.

Auto Accessories Buyers Ready To Spend

Auto Accessories Buyers love to dress up their cars and trucks after purchase. These consumers spend a lot of time in their vehicles, with nearly 40% traveling 20 to 60 minutes to work every day.

With Auto Supply Limited, Prices Skyrocket

Pandemic-related supply-chain problems are stretching the
new-vehicle shortage into a second year, with near-empty
dealer lots, sky-high prices and months-long waits for new
wheels.

Traditional Media To ‘Remain Strong’ For Auto Advertisers

While automotive will continue its shift to greater spending on digital media over the next several years, a report from BIA Advisory Services says traditional media “will remain as strong contenders for automotive advertising clients” in 2022 and going forward.

As Auto Prices Soar, Loans Get Longer

The surge in auto prices in the second half of 2021 has pushed more consumers to take out auto loans that stretch beyond six years, according to a new report analyzing how millions of consumers finance their vehicles.

Half of Dealer-Bound Cars ‘Pre-sold’

The tight supplies of new and used cars that have weighed
on auto sales and pushed prices higher have not eased
and are likely to linger well into this year, according to
AutoNation, the largest U.S. automotive retailer.

Demand for Used Vehicles Remains Strong

The price of used cars has soared over the past year by an
average of 40%, though some have even gone up as high as
69% in value, according to a new report.

Ford No. 1 in Purchasing Consideration

Popular new products and more plentiful inventory pushed the Ford brand to No. 1 in purchasing consideration among non-luxury new-car shoppers in Q4 2021, with one-third considering Ford, according to the latest Kelley Blue Book Brand Watch Report.

New-Auto Prices Ease, but Still Above MSRP

New-vehicle average transaction prices (ATPs) decreased to $46,404 in January 2022, according to new data released by Kelley Blue Book, after reaching a record high in December 2021.