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Vantage Point is a monthly political newsletter for campaign advisors and influencers, featuring the latest insights and research for media planning. TVB Members: subscribe to the Vantage Point newsletter.

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Political Industry News

BIA are forecasting growth for television over-the-air from the last presidential cycle and even the mid-cycle in 2022.
The Biden-Harris campaign said in a statement it will target voters via TV, radio, and digital "on the issues that will decide this election."
AdImpact said it has increased its forecast for political ad spending in 20024 to $10.7 billion, from an earlier estimate of $10.2 billion.

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