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Mother’s Day is a time to honor everything mothers do—their love, their support, and the countless sacrifices they make. It’s a day when families come together, often with thoughtful gifts, to show their appreciation. As one of the most widely celebrated holidays in the U.S., Mother’s Day stands out as a major retail event. Despite continued economic uncertainty and cautious consumer sentiment, the National Retail Federation (NRF) projects 2025 to be a strong year for retail, with annual sales expected to reach between $5.42 trillion and $5.48 trillion. 2024 saw near-record high spending for Mother’s Day at $33.5 billion, and with the strong retail year ahead, consumer spending for Mother’s Day won’t be slowing down any time soon.
The TVB 2025 Mother’s Day Report demonstrates the importance of local broadcast TV in targeting these Mother’s Day shoppers, regardless of category, geography or whether they are shopping in store or online.
Key points:
- Despite low consumer sentiment, the NRF predicts 2025 to be a strong retail year with an annual sales growth forecast between $5.42 trillion and $5.48 trillion.
- TV advertising is imperative to influence Mother’s Day shoppers.
- Most respondents said TV influenced their search selections.
- Broadcast TV delivers top Mother’s Day ratings and reach.
- Local TV allows advertisers to target their message in a trusted environment.
- Broadcast TV delivers both in-store and online shoppers.
- Online shoppers and in-store shoppers selected TV as the most important influence.
- Broadcast TV assets can reach those who stream programming on ad-free platforms.
QA10 “When doing an online search, how often, if at all, have TV ads you have seen in this Category influenced you in some ways in your search?” (Yes = combination of Every time, Most of the time & Sometimes) Among those who do online searches.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.