Industry News

Feature Commentary: Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage

Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.

In the past 12 months, ATSC 3.0 has been launched in New York, Chicago and Philadelphia, bringing at least 75 percent of U.S. households within reach of NextGen TV.
The project “will deliver an invaluable overview of a market in transition, as industry participants work to improve existing offerings, develop completely novel solutions to market needs, invest in pioneering new products and services, and look to leverage new technologies to support the market.
Lawrence Yoon, a media analyst at Bernstein, emphasizes that despite the rise of digital media, linear TV remains the primary channel for mass marketing and a crucial asset for traditional players.
The initial six stations are WNBC (NBC) and WNJU (Telemundo) New York, KNBC Los Angeles, WCAU in Philadelphia and WTVJ (NBC) and WSCV (Telemundo) Miami.

Events Calendar

NEXT Women SkillUp: Harnessing Our Emotions

Speaker: Emma Miele, MA, PCC; Founder & Coach, The Breathing Room Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Join NEXT Women for a new skill building session on harnessing emotions […]

ANA/SeeHer Gender Equality Conference

Prepare your brand for future success where gender equality isn’t a nice to have, it’s a cultural requirement. Plus, we’ll amplify the work of SeeHer media members timed for the […]

NEXT Women: So, You Want To Be In National Sales?

Speakers:  Denise Galiber, National Advertising Sales Manager, Hearst Debbie Presser, Vice President National Sales, Nexstar Media Group Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Are you curious about what it takes […]