Industry News

CIMM and TVB Announce Local TV and Video Innovation Showcase

The Coalition for Innovative Media Measurement (CIMM) and TVB announced a new study that highlights innovations within the local television and video marketplace, with strategic recommendations and opportunities to foster a culture of continuous creativity and progress.

Feature Commentary: Three Reasons Local Broadcast TV News is Most Trusted, Most Valued

A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.

In terms of how marketing dollars get spent, 31% now goes toward paid media, up from 23% in 2018.
Associations provide essential training and professional support for the industry’s future leaders.
“The fast-evolving media marketplace has made broadcast ownership regulations in urgent need of modernization,” the letter said.

Events Calendar

AAPC Pollies 2025

Pollies 25 is not just an event—it’s a three-day, immersive experience like no other. It’s the venue to establish meaningful relationships with the brightest minds shaping the future of political consulting and […]

TVB NEXT Women: So, You Want a Career in Media Data and Tech?

Join Moderator Angela Rodriguez (Comscore) and panelists Gretchen Dible (KTLA), Michelle Gelman (Nielsen) and Aubriana Lopez (Agnito.ai) for a special virtual panel discussion, “So, You Want a Career in Media Data & Tech?” You won’t want to miss this […]