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All About Multiplatform
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Internet Possibilities
Video, user generated, search, blogs, podcasts, IPTV, RSS
   
Internet Ad Spending
Estimates & projections, Borrell local internet revenue
   
Internet Facts & Figures
Stats, methodology, Internet Marketing presentation
   
Buying & Selling Website Ads 
Search, Banners, Video advertising
   
Internet Articles 
Internet in the news
     
  › Mobile
   
Mobile Possibilities
Mobile TV, text, mobile web
    Mobile Ad Spending
Brand spending and category forecasts
    Mobile Facts & Figures
Mobile penetration stats
    Buying & Selling Mobile Ads
Revenue opportunities
    Mobile Articles
Mobile in the news
     
  › Digital TV
    Digital Possibilities
Interactive, datacasting
    Digital Transition
Analog to digital transition
    TVB HD Custom Surveys
HD ad capability
    Digital Facts & Figures
Digital & DVR stats
    Buying & Selling Digital TV Ads
Campaigns, digital call letters, digital agencies
    Digital Articles
Digital in the News
     
Research Central
  › Ratings Track
Local & National ratings trends
  › Market Track
DMA TV HH / population penetration
  › Consumer Track
Target consumer groups
  › Media Trends Track
Media Comparisons Study & TV Basics television statistics & trends
  › Ad Revenue Track
Ad spending by media, quarter, category, advertiser & market; spending forecasts
Selling Smarter
    › Category Files
Top sales category overviews
    › Presentation Modules
Features ready-to-use sales presentations that can also be customized to suit individual needs
    › Competitive Landscape
Selling against cable & competitive media
    › Sales Toolbox
Making the Case for Spot, business development & general AE support
    › Sales Reports
TVB advertiser calls
       
  Advertiser/Agency Channel
     
Non-member access for agencies & advertisers
    › Planning & Buying Local Broadcast TV
    › eBiz Process for Local Broadcast TV
    › Local Broadcast TV vs. Other Media
    › Why Spot Now
Value of Spot geo-targeting
       
  Business Data Bank
    › Television Industry News
    › Advertising Spending Forecasts
Includes TVB Spot forecast
    › Economic Forecasts
Standards & Poors, Beige Book
    › Leading Economic Indicators
Housing, GDP, Unemployment, Census
    › Media Expenditure Reports
Ad Spending by DMA
    › White Papers
Industry expert POV
       
  eBusiness
    › Understanding eBiz
    › TVB ePort
    › Open Standards
    › eBiz Vendors
    › Glossary
    › eBiz News
       
 
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Index of presentations and TVB event video
       
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Upcoming TVB events and past archives
       
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Sales, Traffic & Research postings

 

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