TVB Online Site Guide

 

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All About Multiplatform
  Internet
   

Internet Possibilities
Video, user generated, search, blogs, podcasts, IPTV, RSS

   
Internet Ad Spending
Estimates & projections, Borrell local internet revenue
   
Internet Facts & Figures
Stats, methodology, Internet Marketing presentation
   
Buying & Selling Website Ads 
Search, Banners, Video advertising
   
Internet Articles 
Internet in the news
     
  Mobile
   
Mobile Possibilities
Mobile TV, text, mobile web
    Mobile Ad Spending
Brand spending and category forecasts
    Mobile Facts & Figures
Mobile penetration stats
    Buying & Selling Mobile Ads
Revenue opportunities
    Mobile Articles
Mobile in the news
     
  Digital TV
    Digital Possibilities
Interactive, datacasting
    Digital Transition
Analog to digital transition
    TVB HD Custom Surveys
HD ad capability
    Digital Facts & Figures
Digital & DVR stats
    Buying & Selling Digital TV Ads
Campaigns, digital call letters, digital agencies
    Digital Articles
Digital in the News
     
Research Central
  Ratings Track
Local & National ratings trends
  Market Track
DMA TV HH / population penetration
  Consumer Track
Target consumer groups
  Media Trends Track
Media Comparisons Study & TV Basics television statistics & trends
  Ad Revenue Track
Ad spending by media, quarter, category, advertiser & market; spending forecasts
Selling Smarter
    Category Files
Top sales category overviews
    Presentation Modules
Features ready-to-use sales presentations that can also be customized to suit individual needs
    Competitive Landscape
Selling against cable & competitive media
    Sales Toolbox
Making the Case for Spot, business development & general AE support
    Sales Reports
TVB advertiser calls
       
  Advertiser/Agency Channel
     
Non-member access for agencies & advertisers
    Planning & Buying Local Broadcast TV
    eBiz Process for Local Broadcast TV
    Local Broadcast TV vs. Other Media
    Why Spot Now
Value of Spot geo-targeting
       
  Business Data Bank
    Television Industry News
    Advertising Spending Forecasts
Includes TVB Spot forecast
    Economic Forecasts
Standards & Poors, Beige Book
    Leading Economic Indicators
Housing, GDP, Unemployment, Census
    Media Expenditure Reports
Ad Spending by DMA
    White Papers
Industry expert POV
       
  eBusiness
    Understanding eBiz
    TVB ePort
    Open Standards
    eBiz Vendors
    Glossary
    eBiz News
       
 
   
       
  Events & Conferences
   
       
  Job Center
   

 

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