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2009 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV CATEGORIES* Full Year 2009 |
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| ($000) | ||||||||
| RANK | Product Classification | Full Year 2009 |
Full Year 2008 |
% Change |
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| 1 | Automotive | 1,711,924.5 | 2,926,206.5 | -41.5 | ||||
| 2 | Communications/Telecommunications | 1,322,351.3 | 1,463,110.6 | -9.6 | ||||
| 3 | Restaurants | 1,132,257.4 | 1,291,178.7 | -12.3 | ||||
| 4 | Car & Truck Dealers | 539,614.8 | 804,893.5 | -33.0 | ||||
| 5 | Furniture Stores | 515,655.6 | 649,584.7 | -20.6 | ||||
| 6 | Insurance | 495,711.4 | 616,199.6 | -19.6 | ||||
| 7 | Schools, Colleges & Camps | 446,688.6 | 481,539.2 | -7.2 | ||||
| 8 | Financial | 440,539.3 | 543,816.2 | -19.0 | ||||
| 9 | Food and Food Products | 433,390.9 | 410,168.0 | 5.7 | ||||
| 10 | Legal Services | 411,343.7 | 410,988.6 | 0.1 | ||||
| 11 | Travel, Hotels & Resorts | 396,144.3 | 450,268.6 | -12.0 | ||||
| 12 | Government and Organizations | 388,512.7 | 600,861.7 | -35.3 | ||||
| 13 | Leisure Time Activities & Events | 345,339.8 | 415,825.1 | -17.0 | ||||
| 14 | Food Stores & Supermarkets | 256,720.2 | 260,163.5 | -1.3 | ||||
| 15 | Motion Pictures | 213,465.8 | 276,544.5 | -22.8 | ||||
| 16 | Media & Advertising | 142,770.7 | 174,692.6 | -18.3 | ||||
| 17 | Prescription Medication and Pharmaceutical Houses | 138,228.9 | 142,993.1 | -3.3 | ||||
| 18 | Home Centers & Hardware Stores | 110,783.7 | 142,002.5 | -22.0 | ||||
| 19 | Political | 109,240.7 | 708,142.3 | -84.6 | ||||
| 20 | Household Soaps, Cleaners, Polishes & Supplies | 104,146.6 | 98,331.1 | 5.9 | ||||
| 21 | Clothing Stores | 103,011.2 | 138,337.9 | -25.5 | ||||
| 22 | Discount Department Stores | 96,560.4 | 115,837.0 | -16.6 | ||||
| 23 | Toiletries & Cosmetics | 92,939.4 | 142,193.8 | -34.6 | ||||
| 24 | Medicines and Remedies (excluding Rx) | 84,718.4 | 89,739.1 | -5.6 | ||||
| 25 | Department Stores | 75,839.4 | 106,968.4 | -29.1 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| **Previous to 2008, the “Government & Organizations” and “Political” categories were combined under “Government & Organizations.” | ||||||||
| Copyright 2008-2009, 2010. Kantar Media | ||||||||
View top 25 spot TV advertisers for 4th quarter View top 25 spot TV ad categories for 4th quarter View top 25 spot TV advertisers for Full Year
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