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2009 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV ADVERTISERS* Fourth Quarter 2009 |
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| ($000) | ||||||||
| RANK | Company | FOURTH QTR 2009 |
FOURTH QTR 2008 |
% Change |
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| 1 | Chrysler Group LLC | 111,663.8 | 87,241.4 | 28.0 | ||||
| 2 | AT&T Inc | 99,220.3 | 82,253.9 | 20.6 | ||||
| 3 | Toyota Motor Corp Dlr Assn | 87,660.9 | 75,525.8 | 16.1 | ||||
| 4 | Ford Motor Co Dlr Assn | 86,173.4 | 64,582.8 | 33.4 | ||||
| 5 | Verizon Communications Inc | 64,411.7 | 75,070.0 | -14.2 | ||||
| 6 | General Mills Inc | 63,716.5 | 76,186.7 | -16.4 | ||||
| 7 | Honda Motor Co Ltd | 61,592.6 | 93,013.5 | -33.8 | ||||
| 8 | General Motors Corp | 59,474.1 | 63,019.0 | -5.6 | ||||
| 9 | Comcast Corp | 49,546.9 | 66,664.0 | -25.7 | ||||
| 10 | McDonalds Corp | 39,555.2 | 29,511.2 | 34.0 | ||||
| 11 | Toyota Motor Corp | 38,936.6 | 63,333.1 | -38.5 | ||||
| 12 | Yum Brands Inc | 35,428.8 | 34,961.5 | 1.3 | ||||
| 13 | Time Warner Cable Inc | 35,058.9 | 26,250.4 | 33.6 | ||||
| 14 | Toyota Motor Corp Loc Dlr | 32,364.2 | 26,459.4 | 22.3 | ||||
| 15 | Nissan Motor Co Ltd | 29,093.0 | 65,961.9 | -55.9 | ||||
| 16 | Sony Corp | 27,666.4 | 12,201.8 | 126.7 | ||||
| 17 | General Motors Corp Dlr Assn | 25,798.1 | 39,119.7 | -34.1 | ||||
| 18 | Procter & Gamble Co | 24,815.2 | 27,438.3 | -9.6 | ||||
| 19 | Volkswagen AG Dlr Assn | 23,750.4 | 21,551.0 | 10.2 | ||||
| 20 | Walt Disney Co | 23,338.0 | 28,688.8 | -18.7 | ||||
| 21 | Wendys Arbys Group Inc | 23,155.7 | 24,119.3 | -4.0 | ||||
| 22 | Empire Today LLC | 21,863.6 | 30,513.6 | -28.3 | ||||
| 23 | Doctors Assoc Inc | 21,796.2 | 20,592.9 | 5.8 | ||||
| 24 | GlaxoSmithkline Plc | 21,069.9 | 7,136.1 | 195.3 | ||||
| 25 | DirecTV Group Inc | 19,753.7 | 23,502.3 | -15.9 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| Copyright 2008-2009, 2010. Kantar Media | ||||||||
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View top 25 spot TV ad categories for 4th quarter View top 25 spot TV advertisers for Full Year View top 25 spot TV ad categories for Full Year
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