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SNL Kagan forecasts U.S. ad market to grow 2.8% in 2010
The U.S. advertising market is on the road to recovery, according to a new study from SNL Kagan. The total market is projected to rebound 2.8% to $210.5 billion in 2010, following two consecutive years of declines. SNL Kagan forecasts the market will continue to grow, reaching $214.3 billion in 2011 and $275.8 billion by 2019.
(From: SNL Kagan, September 7, 2010)
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Kids seeing fewer food ads
Two- to five-year-olds saw nearly 14% fewer food ads, six- to 11-year-olds saw nearly 4% fewer, even though teens as a whole saw 3.7% more, said the study published in the Archives or Pediatric and Adolescent Medicine.
(From: spots-n-dots, September 7, 2010)
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Hispanic TV homes will rise 3% for the 2010-2011 season
Hispanic TV homes will rise 3%, or 400,000, to 13.4 million for the 2010-2011 broadcast season. Nielsen says this represents 40% of 1 million U.S. TV homes that will be added this season. The 3% hike is higher than the 2.3% gain in Hispanic homes for the 2009-2010 broadcast season.
(From: Media Daily News, September 7, 2010)
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BP spent $93.4M in advertising April -July
BP has told Congress that it spent $93.4 million in advertising from April through July, more than three times what it spent a year ago in the span.
(From: MediaPost, September 7, 2010)
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Pending existing home sales rose in July
The National Association of Realtors reported pending sales on existing homes rose unexpectedly in July by 5.2% from the month earlier, indicating there is some life in the housing market after all.
(From: spots-n-dots, September 3, 2010)
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Initial unemployment claims fell last week
Initial claims for unemployment benefits fell by 6,000 last week said the Labor Department, surprising analysts who expected claims to be flat to down 3,000.
(From: spots-n-dots, September 3, 2010)
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Shoppers lured to stores in August
Steep discounts lured shoppers in August, contributing to a surprisingly strong performance from the nation's retailers.
(From: Advertising Age, September 3, 2010)
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Majority of CEOs don't expect economic growth over next 12 months
According to the latest results from PWC’s quarterly Private Company Trendsetter Barometer, only 45% of CEOs expect economic growth in the US over the next 12 months. That number is down from 51% the previous quarter, but it’s also much better than the previous year, when only 34% of CEOs were expecting growth.
(From: TVBR Television Business Report, September 2, 2010)
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Apple TV device lets people rent TV shows for $.99 each
Apple Inc. is moving deeper into the video business. CEO Steve Jobs on Wednesday (9/1) took the wraps off a new Apple TV device that will let people rent TV shows for 99 cents each.
(From: TVBR Television Business Report, September 2, 2010)
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Lenders becoming less strict on car loan qualifications
After a period of very tight money, lenders are getting less strict with the qualifications they require for car loans, a very good sign for the industry. “While lenders have not loosened their criteria to the levels we saw three years ago, we do see an upward movement in loans to those middle-risk tiers,” says Melinda Zabritski, director of automotive credit for Experian Automotive. “This could be a very positive sign for the auto industry, as it could open loans to a wider group of potential customers.”
(From: spots-n-dots, September 2, 2010)
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FTC subpoenas companies that market food to kids
The Federal Trade Commission is once again handing out subpoenas to companies that market food to children and teens, sending subpoenas to 48 companies in order to prepare a follow-up to its 120-page report issued in 2008, "Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities and Self-Regulation."
(From: Advertising Age, September 2, 2010)
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August auto sales slump
Monthly August sales for most auto companies plummeted compared with last year. Although most of the decline reflects the artificial spike in August 2009 sales because of the government's "cash for clunkers" sales incentive, a slackness in demand continues to plague automakers.
(From: Washington Post, September 2, 2010)
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Consumer confidence rose in August
Consumer confidence rose more than expected in August, reported the Conference Board. The index stood at 53.5 this month, up from a revised 51 in July and 50.4 in June.
(From: The Conference Board, September 1, 2010)
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Some clients may pull back some upfront commitments
Advertisers spent about $18 billion upfront on ads for the 2010-11 season, up about 20% over the prior year. But with the economic recovery slowing, Adweek reports that some clients will probably pull back some of those dollars. At a minimum, executives expect roughly $450 million in commitments made in the spring to disappear. And the total could reach $1 billion or more as the season progresses, when options to make further cuts kick in for the first, second and third quarters.
(From: Adweek, September 1, 2010)
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2010 political ad spending to reach $3 billion
In an interview with Advertising Age, Kantar Media/CMAG's Evan Tracey said we're on track to top the $2.5 billion in political ad spending in 2008.
(From: Advertising Age, September 1, 2010)
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Consumer spending rose in July
Consumer spending rose an unexpectedly large 0.4% in July fueled by auto sales, after having been flat in June.
(From: spots-n-dots, August 31, 2010)
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GM thinks best campaigns start with TV
In an industry pouring money into social media and other communication channels, GMs head of marketing Joel Ewanick thinks some of the best campaigns still start with Television. “I love television,” he said. “(Some) people say television is dead, it is not dead. It drives a lot of traffic.”
(From: spots-n-dots, August 31, 2010)
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Economic growth in Q2 not as robust as originally reported
Economic growth in the second
quarter was not as robust as
originally reported, said the
Commerce Department last week.
The agency revised that growth
down to 1.6% from the previously
projected level of 2.4%. The
Federal Reserve promised to do
whatever if could to stimulate the
sagging economy.
(From: spots-n-dots, August 30, 2010)
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Carat ups 2010 ad spending forecast
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Improvement in the radio sector played a role in Carat's much more bullish forecast for growth in the U.S. ad market in 2010. The media agency had predicted an uptick of .2% in the U.S. overall, but after reviewing results so far, revised its forecast Friday upwards to 1.1%.
The newspaper business "remains challenged," but Carat said television and radio have agency soothsayers much more optimistic. In addition, Carat said the 1.1% jump in 2010 -- which is still somewhat plodding in an Olympic and federal-election year -- would be followed by a 1.7% increase in 2011.
(From: Media Daily News, August 30, 2010)
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Dunkin' Donuts to add 147 locations in 2010
Dunkin’ Donuts added 75 locations so far this year and has agreements for another 72. During the first half of 2010, the chain signed multi-store development deals in 14 markets, including Detroit; South Bend, Ind.; Miami; Fayetteville, N.C.; Chicago; and St. Louis. Franchised units have already opened in Tampa, Fla.; Raleigh, N.C.; Phoenix; and Atlanta.
(From: spots-n-dots, August 27, 2010)
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Consumers going to discount stores for back-to-school shopping
In another sign of the cautious consumer, a new study from market research company SymphonyIRI Group finds that more consumers are going to discount stores for their back to school shopping. Sixty-nine percent of those surveyed are watching their budgets and trying to save money. Even 46% of consumers making more than $100,000 per year are planning to do more shopping at such mass-merchandise supercenters as Walmart Supercenter and SuperTarget, compared with 50% of the general population.
(From: spots-n-dots, August 27, 2010)
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FTC to review environmental marketing guidelines
Advertising Age reports that the Federal Trade Commission has before it a new set of “Green Guide”, the first environmental-marketing guidelines in 12 years that could “radically reshape how far marketers can go in painting their products, packaging or even corporate images green.”
(From: Advertising Age, August 27, 2010)
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Scatter market strong
After taking in more money than expected during a fast-moving upfront, networks are finding advertisers still have more dollars to spend on the new TV season in the scatter market.
(From: Broadcasting & Cable, August 27, 2010)
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Radio expects 4.4% spot increase this year
The radio industry will see its over-the-air revenues in 2010 climb 4.4% over last year to $13.93 billion, with another $459.3 million in revenues coming from digital and online sources. This uptick comes from collective increases across the country in the various radio markets. Stations in top 10 market cities will average a 6.26% increase from 2009.
(From: TVBR Television Business Report, August 26, 2010)
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New home, durable goods sales down
On the heels of the bad news about existing home sales, came news yesterday from the Commerce Department that new home sales were also down sharply. July sales fell 12.4% from June and 32.4% from July 2009, to a seasonally adjusted annual rate of 276,000, the lowest in history. Analysts had expected flat sales.....Demand for durable goods, outside of the transportation segment, fell 3.8% in July, disappointing analysts.
(From: spots-n-dots, August 26, 2010)
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Egg industry launches safety campaign
As the number of recalled eggs escalates to nearly half a billion, the egg-farmers trade organization is launching a campaign to tell consumers their eggs are not only still incredible -- they're also safely edible.
(From: Advertising Age, August 26, 2010)
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Nissan ramping up marketing spending
Buoyed by solid sales results -- last month marked Nissan's 10th consecutive month with a year-over-year sales increase -- and a mission to overtake rivals Toyota and Honda to become the No. 1 Japanese car maker, Nissan has quickly ramped up marketing spending. According to Ad Age sibling Automotive News, last month alone Nissan decided to add $100 million to its national marketing budget.
(From: Advertising Age, August 25, 2010)
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Sales of existing homes fell record 27.2% in July
Sales of existing
homes fell a record 27.2% in July from June, to an annual
rate of 3.83 million homes, the lowest level in 15 years.
Inventories rose from an 8.9 month supply to 12.5 months,
their highest level in more than a decade. On the other
hand, July was the first month after the homebuyers tax
credits had expired and could have been expected to reflect
that many purchases would be front-loaded to the first six
months of the year.
(From: spots-n-dots, August 25, 2010)
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OOH advertising grew 3.6% in Q2 2010
Out of home advertising industry revenue jumped 3.6%
in the second quarter of 2010 when compared with the
same period in 2009, accounting for $1.88 billion in
revenue, according to figures released by the Outdoor
Advertising Association of America (OAAA). The increase
is the industry’s largest year-over-year gain since 2008.
(From: spots-n-dots, August 25, 2010)
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Advertising's share of marketing dollars to decline
Between 2007 and 2012, advertising's slice of the total marketing pie is forecast by Jack Myers Media Business Report to decline from 30.7% to 25.9%. That represents more than $100 billion that is shifting away from traditional media spending to alternative marketing options during this five-year span. Even with hundreds of millions of dollars invested in effectiveness, engagement and emotional connections™ research studies by media companies and agencies, advertising remains a cost center that is increasingly subjected to procurement oversight and intensifying cost controls.
(From: JackMyers Media Business Report, August 24, 2010)
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Ad prices could come under pressure if economic worries deepen
Ahead of the 2010-11 TV season, ABC, CBS, NBC and Fox have sold about $8.2 billion in advance commercial time, up around 17% percent from last year, with higher prices and sales volume.But analysts caution that the confidence advertisers showed in early sales could be slipping, and prices could come under pressure if the broadcast networks failed to deliver a few breakout hits, or if worries about the economy deepened.
(From: Reuters, August 24, 2010)
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Unemployment claims rise
Unemployment claims rose to 500,000, the highest level since November 2009.
(From: spots-n-dots, August 20, 2010)
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August auto sales likely to drop 15% year-over-year
J.D. Power and Associates is predicting that, with the economy appearing to slow and fewer incentives available than one year ago, auto sales will likely drop by 15% August year-over-year.
(From: spots-n-dots, August 20, 2010)
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Nissan to add $100 million to its national marketing budget
Aggressive incentives and ad spending have helped
Nissan rack up a bigger sales gain this year than Asian
rivals Toyota, Honda and Hyundai-Kia. Now Nissan plans
to spend more to keep the momentum going.
Al Castignetti, Nissan Division vice president, tells
dealers that the brand decided in July to add $100 million
to its national marketing budget to stoke the sales fire. The
funds will begin hitting the market this month. “We dialed
back our spending last year, like everybody else, and this
year we’ve been really getting back into
the marketing game,” Castignetti says.
(From: spots-n-dots, August 17, 2010)
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2010 holiday season starting early again this year
In 2009, holiday season shopping got under way well ahead of the traditional Black Friday. 2010 is shaping up the same way, according to a survey by Google and OTX.
(From: eMarketer, August 17, 2010)
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Retail sales in July disappointing
Americans spent less at most retail stores in July and inflation remained tame as high unemployment and weak job growth fueled fears of a slowing economic recovery.
(From: Associated Press, August 13, 2010)
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Home prices rise in 100 U.S. cities
Home prices rose in 100 U.S. cities in the second quarter as a buyer tax credit boosted demand and distressed properties made up a smaller portion of sales.
(From: spots-n-dots, August 13, 2010)
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Unemployment claims rise
Initial claims for unemployment benefits rose unexpectedly last week to 484,000-- the highest level in almost six months, according to the Labor Department. Analysts had expected a drop in claims. The jobless claims report "represents a very adverse turn in the labor market, threatening income growth and consumer spending," said one analyst in his note to clients.
(From: spots-n-dots, August 13, 2010)
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Google TV Ads will sell inventory on DirecTV
Google's auction-based TV Ads system received a boost Wednesday with word that it will now sell inventory available in 18.7 miillion homes served by DirecTV. With the new deal, it's possible an ad could run simultaneously on TV Guide Network, in the combined 33 million homes served by DirecTV and Dish.
(From: Media Daily News, August 12, 2010)
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Rentrak to add 4.3 million homes to its TV measurement product
Rentrak is set to add set-top-box data from 4.3 million homes to bolster its TV measurement products. Rentrak has made a pitch to attract networks unrated by Nielsen as customers for its TV Essentials service. And with so many Hispanic cable networks falling into that group, the company views the collection as a major growth area.
(From: Media Daily News, August 11, 2010)
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Traditional media ad revenue to stagnate over next few years
Veronis Suhler sees traditional consumer advertising revenues (including broadcast TV, newspapers, consumer magazines, broadcast and satellite radio, Yellow Pages directories, and out-of-home media) stagnating from 2009-2014, with an annual growth rate of just 2.2% over this period, reaching $159.3 billion in 2014.
(From: Media Daily News, August 11, 2010)
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Chrysler dealers invited to apply for Fiat franchises
Chrysler has invited 600 of its current dealers to apply for Fiat franchises, says Automotive News. Franchisees will be selected in October and may also get the chance to sell Alfa Romeos, which are expected to return to the U.S. in 2012.
(From: Automotive News, August 11, 2010)
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NCTA ties retrans and media ownership rules together
Broadcasting & Cable is reporting that broadcasters are trying to keep the retransmission consent battle from affecting the Federal Communications Commission’s current review of the media ownership rules. The two issues would not ordinarily be paired, but the National Cable and Telecommunications Association has filed a comment asking the Commission to ban local marketing agreements and shared service agreement that allow broadcasters to negotiate retrans deals for more that one station in a market.
(From: Broadcasting & Cable, August 10, 2010)
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Consumer magazines take hit at newsstands
U.S. consumer magazines saw total newsstand sales drop between the first half of 2009 and the first half of 2010, according to the latest circulation report from the Audit Bureau of Circulations. With 393 magazines reporting figures for both periods, total average newsstand sales fell 5.6% from about 34.53 million to 32.59 million.
(From: MediaPost's Online Media Daily, August 10, 2010)
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Back to school spending happening later this year
A study from the NPD Group finds 38% of respondents plan to spend less this year than last on back to school items, but that’s fewer than last year when 44% had the same intention. Only 3% of people in the people in the survey had already bought some back to school items, compared to 6% last year. “More and more consumers keep telling us that they are putting off their shopping later and later each year,” said Marshal Cohen, chief industry analyst, The NPD Group.
(From: spots-n-dots, August 9, 2010)
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Economy could hurt cable industry
The Wall Street Journal reports that financially squeezed households with fewer discretionary dollars might be hurting the cable industry soon. So far, evidence of customers ditching video subscriptions completely has been scarce. That could change quickly. Cable TV, cheap compared with a night out, has historically been a stable business during economic downturns. But free Web video is even cheaper.
(From: Wall Street Journal, August 9, 2010)
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Luxury retailers see big gains in July
While retailing as a whole was treading water a bit in July with a gain of 2.9% in same store sales over last year, luxury stores saw big increases. Neiman Marcus comps rose 12.3%, Nordstrom saw a 7.6% gain and Saks, with more of a mix in its store portfolio, was up 4.6%.
(From: spots-n-dots, August 6, 2010)
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U.S. ad market very strong
According to the Wall Street Journal, Corporate America is stepping on the advertising throttle. But the advertising tide isn’t raising all boats: While television networks and stations are leading the charge, most newspapers are still struggling. “The U.S. ad market is very strong,” said Publicis Groupe Chief Exec Maurice Levy. “When you look at our top 30 global clients, 28 of them are increasing their spending.”
(From: Wall Street Journal, August 5, 2010)
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Americans say they have cut back during the recession
In a new study, Pew Research Center asked participants about household spending since the recession began in 2007. Via telephone interviews, nearly two thirds of respondents said they had cut back on spending, and only 6% said they had increased spending. In the same survey, 54% said they thought we are still in the recession, and 63% said it will take at least three years before their families recover from the financial effects.
(From: Advertising Age, August 5, 2010)
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AFL-CIO not capping its spending during midterm elections
AFL-CIO deputy political director Mike Podhorzer said that the union was not capping its spending during the midterm elections at the $53M total it had previously announced. He told reporters that the union was prepared to dig deeper into its warchest, and was also narrowing down its field of play.
(From: TVBR Television Business Report, August 4, 2010)
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July auto sales increased 5%
Total U.S. auto industry sales increased 5% in July from a year earlier - the smallest monthly increase since January. Automotive News says the adjusted annual sales rate was 11.55 million, the year’s third highest.
(From: spots-n-dots, August 4, 2010)
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P&G boosted ad spending by $1 billion
Procter & Gamble Co. boosted ad spending by $1 billion in the just-closed fiscal year, about $750 million of that in the fourth quarter alone, which helped the consumer-goods behemoth return to share and sales growth.
(From: Advertising Age, August 4, 2010)
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BP gives Florida another $7 million to market vacation spots
BP has given $7 million more dollars to market vacation spots in northwest Florida. That’s much less than the $50 million Florida Governor Charlie Crist had requested.
(From: spots-n-dots, August 3, 2010)
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NAB successfully fights lowest unit rate changes
Earlier this year Sen. Charles Schumer (NY) introduced a campaign finance reform bill, known as the DISCLOSE Act, which included language expanding current lowest unit charge (LUC) regulations. The LUC rules guarantee political candidates the lowest advertising rate for broadcast airtime during a defined period leading up to primary and general elections. The NAB successfully lobbied that this LUC language did not appear in the DISCLOSE Act legislation passed by the House of Representatives. In addition, NAB's advocacy efforts helped to ensure that the LUC language that appeared in the original Senate bill was removed from the version of the legislation that was brought before the full Senate this week for a vote. During that vote, the bill failed to garner enough support to move forward.
(From: National Association of Broadcasters, August 2, 2010)
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Relaxation drinks could be new source of ad revenue
We’ve all seen television ads for energy drinks, but a new trend may be the opposite - drinks to enjoy when stresses out and looking to relax. The products could be a new source of ad revenue. Supermarket News says one retailer is finding success with Mini Chill, a drink that contains herbs and aminos to combat stress and anxiety. Plenty of other retailers are also embracing relaxation drinks, so much so that the industry could generate $500 million in sales revenue this year, up from $22 million in 2008, according to research firm IbisWorld, Santa Monica, Calif. The industry is likely to grow at an average annual rate of 26.1% over the next five years.
(From: spots-n-dots, August 2, 2010)
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Barclay raises 2010 forecast
For total U.S. advertising, Barclays Capital analyst Anthony DiClemente now expects 5% growth this year, down from 5.5% previously, but much better than last year's 15.5% decline. He cited weaker momentum at many traditional media categories, including radio, magazines and newspapers. DiClemente now predicts spending on national network TV (including Olympics) to grow 10.5% this year (up from 9.8% previously), local broadcast TV (including political) to grow 24.5% (versus 23.3%) and national cable TV to improve 7.5% (compared with 6.5%).
(From: Hollywood Reporter, August 2, 2010)
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New agency to draft financial institution advertising practices
The new Bureau of Consumer Financial Protection's future rulemaking on a host of ambiguous issues -- such as drafting a definition for "abusive" advertising practices or mandating how much information must be included in ads -- could result in overly cumbersome, cost-prohibitive and possibly even onerous requirements, according to industry watchers.
(From: Advertising Age, August 2, 2010)
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Foreclosure filings rose in 75% of nation's metro areas in 1st H 2010
Foreclosure filings rose in 75% of the nation’s metro areas during the first half of 2010, according to RealtyTrak, but many of the hardest hit cities have seen rates decline.
(From: spots-n-dots, July 30, 2010)
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Average auto dealers' net profit nearly doubles
According to the National Automobile Dealers Association, the average auto dealer’s net profit before taxes nearly doubled in the first five months of this year to an average of $278,814.
(From: spots-n-dots, July 30, 2010)
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Google TV Ads being pitched as sterling opportunity for advertisers
Google TV Ads is pitching Don Draper as a sterling opportunity for advertisers using its online-auction system to meet up with upscale viewers. "Mad Men" is cited as "prime" ad real estate.
(From: MediaPost's Online Media Daily, July 28, 2010)
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Consumer confidence slips again
The Conference Board Consumer Confidence Index® which had declined sharply in June, retreated further in July. The Index now stands at 50.4 (1985=100), down from 54.3 in June.
(From: The Conference Board, July 28, 2010)
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Food advertising regulations have stalled
Just at the point when it was starting to appear another very harsh set of regulations limiting the advertising of food to children was likely to happen, those rules have “stalled” according to The New York Times. Critics of that advertising are blaming the influence of the food and ad industries for the new regulations’ loss of momentum. “All of a sudden everything is dead in the water,” Dale Kunkel, a communications professor at the University of Arizona told the paper. “I have heard no arguments to slow this down other than that the industry doesn’t like it.”
(From: New York Times, July 28, 2010)
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Government does not belong in retrans business, say Reps
Gene Green (D-TX) and Marsha Blackburn (R-TN) have collaborated on a "dear colleague" letter pointing out that negotiations between broadcasters and MVPDs for retransmission rates are business transactions which do not require any government intervention.
(From: TVBR Television Business Report, July 27, 2010)
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GSTV forecasts 27 million impressions for July
Gas Station TV, the largest national away-from-home television network delivering a one-to-one consumer viewing experience, believes next month’s Nielsen report will show the network delivering 27 million monthly impressions at the pump. The company delivered 26 million impressions in June.
(From: spots-n-dots, July 26, 2010)
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Toyota expects to post $1.1 billion profit in Q2 2010
Toyota will likely post a group operating profit of about $1.1 billion (U.S.) for the April-June period thanks to solid sales, the Nikkei business daily reported. But the automaker, which had a loss of $2 billion (U.S.) in the same period last year, is likely to keep its annual profit forecast unchanged because of uncertainty over the European and U.S. economies.
(From: spots-n-dots, July 26, 2010)
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CEA expects 3% growth in consumer electronics sales this year
Despite relatively sluggish growth, the consumer electronics industry in the U.S. will still surpass expected exceed initial revenue projections for 2010. 3% growth will drive overall shipment revenues of $174.9 billion in the US, the Consumer Electronics Association (CEA) revealed in its U.S. Consumer Electronics Sales and Forecast (July 2010), which also projects that industry shipment revenues will rise by 4% to a record high of more than $182 billion by 2011.
(From: spots-n-dots, July 26, 2010)
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Democratic Party makes $28 million TV ad spending commitment
The New York Times reports that the Democrat party has made a $28 million investment in television advertising for the final weeks of the fall campaign, a plan that is designed to support freshmen and longtime incumbents alike.
(From: New York Times, July 23, 2010)
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J.D. Powers reduces 2010 auto sales forecast
J.D. Powers & Associates says the rest of the year will be volatile for auto sales, and has reduced its prediction for the year to 9.4 million retail sales - down from an earlier prediction of 9.5 million units. The company predicts 11.7 million total sales, down slightly from it’s last estimate of 11.8 million units.
(From: spots-n-dots, July 23, 2010)
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Bill to be introduced to allow FCC to pay broadcasters for spectrum
Senator Jay Rockefeller (D]W. Va.)
plans to introduce a bill to give the FCC authority to pay
broadcasters to give up spectrum for wireless
broadband, Rockefeller's office said Wednesday.
(From: B&C tvfax, July 22, 2010)
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Chrysler Financial wants to return to making loans
Automotive News reports Chrysler Financial (still 20% owned by Cerberus which operates the company) is exploring a return to making loans to auto dealers and consumers, after having yielded its position as captive finance company for Chrysler dealers to GMAC.
(From: Automotive News, July 22, 2010)
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Consumers still cutting back on purchases
Nation’s Restaurant News reports that despite what some see as gradual improvements in the U.S. economy, consumers say they are still cutting back on purchases, including early morning coffee and dining out, according to a new Harris Survey. The nationwide survey, conducted last month , found that 48% of the 2,227 adult respondents said they are brown-bagging lunch instead of purchasing a meal, compared with 45% of respondents who responded that way in February.
(From: spots-n-dots, July 22, 2010)
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Honda will launch plug-in hybrid by 2012
Honda says it will launch a plug-in hybrid and a battery electric model in the U.S. by 2012
(From: spots-n-dots, July 21, 2010)
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NAB moves to slow momentum behind spectrum drive
The NAB moved Tuesday to slow the momentum building in Congress and at the White House behind the FCC's drive to take back 120 MHz of television spectrum and auction it off for wireless broadband. In a letter to Lawrence Summers, director of the National Economic Council, who underscored President Obama's endorsement of the FCC plan in a speech last month, NAB President Gordon Smith set forth some of the trade group's concerns.
(From: TVNewsCheck, July 21, 2010)
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Some dropped GM dealers may go back to Congress
Automotive News reports a group of activist dealers who were rejected during the General Motors and Chrysler bankruptcies are considering going back to Congress to ask for more legislation after a federal audit said the companies did not apply criteria used for dealer closings uniformly when selecting dealers to terminate.
(From: Automotive News, July 20, 2010)
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Newspaper ad revenue will continue to decline
ZenithOptimedia and Magna Global may be optimistic about the prospects for traditional and digital media, but newspapers will continue to sink. The trend line for newspapers suggests a terminal decline.
(From: Media Daily News, July 20, 2010)
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Advertisers overlooking boomers with tremendous buying power
Nielsen says that by overly focusing on demos such as 18-to-34 and 18- to-49 year-olds, "advertisers and consumer goods manufacturers are overlooking a group that has tremendous buying power."
(From: Media Daily News, July 20, 2010)
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Bill would allow broadcasters to share in spectrum auction proceeds
Senate Communications Subcommittee Chairman John Kerry (D-Mass.) and Olympia Snowe (R-Maine) on Monday introduced legislation that would encourage broadcasters and other current spectrum users to return all or some of their spectrum by allowing them to share in the proceeds from the auctioning of that spectrum.
(From: TVNewsCheck, July 20, 2010)
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Magazines report strong September ad page sales
Publishers are reporting they have sold many more ad pages in this year's September issues than they did last year, when monthly magazines saw ad pages plunge an average of 23.6% from the September before that, according to the Media Industry Newsletter.
(From: Advertising Age, July 20, 2010)
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TV prescription drug advertising provides useful information
A large majority of consumers feel they get useful information about a prescription drug's benefits and risks from TV and print advertising, according to Prevention magazine's latest survey about direct-to-consumer advertising. Meanwhile, only 37% of respondents reported learning about a drug's risks from online ads, while 54% said online ads had communicated information about the benefits.
(From: MediaPost, July 16, 2010)
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Port of LA had busiest June ever
The Port of Los Angeles, entry point for much of the retail inventory in the country, had its busiest June ever, surpassing the height of the global economic boom in 2006.
(From: spots-n-dots, July 16, 2010)
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Senior retail execs optimistic about 2011
A new survey from KPMG LLP of senior retail executives finds them optimistic about the prospects for 2010 and anticipating better revenue, profitability and an improving jobs picture in 2011.
(From: spots-n-dots, July 16, 2010)
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MRC grants accreditation to all 25 LPM markets
The Nielsen Company has voted to grant accreditation to all 25 of its Local People Meter markets. As part of the annual audit/accreditation process, the original ten LPM markets had their original accreditation renewed, while the remaining fifteen markets were granted accreditation for the first time.
(From: spots-n-dots, July 15, 2010)
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U.S. advertising to grow 2.1% this year, exluding political, Olympics
MagnaGlobal expects media suppliers to generate $169.9 billion dollars of advertising revenues during 2010. On the back of continued improvements in the economy and the absence of a "double dip" return to recessionary conditions, MagnaGlobal forecasts that the US advertising economy will grow by 2.1% during 2010, excluding political and Olympics advertising on TV. This is marginally higher than its prior forecast of 1.6% year-to-year growth.
(From: TVNewsCheck, July 14, 2010)
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Auto dealers threatened with closure will soon learn their fate
All of the General Motors and Chrysler dealers threatened with closure as part of the companies' bankruptcy proceedings will soon know their fate. Federally appointed arbitrators are down to just 35 cases out of nearly 1,600 dealers who appealed the closures. Hearings are set to wrap up Wednesday, with the final decisions coming by next week.
(From: Associated Press, July 14, 2010)
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Retrans critics may form coalition
Reliable information holds that a majority of the
cable, phone and satellite operators and public interest groups that petitioned the FCC to step in to fix what they see as problems with the retransmission consent regime, are planning to join with more than a dozen others to create a coalition, the American Television Alliance (ATVA), to take their critique to the web and the airwaves (a web site and ad campaign are standard currency for any ad hoc coalition).
(From: B&C tvfax, July 14, 2010)
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BP says "no" to Florida's ask for addition promotion dollars
Florida's ask of BP for an additional $50 million to promote how clean its beaches are was met with a resounding "no" from the oil company. Florida is considering calling in the lawyers.
(From: spots-n-dots, July 14, 2010)
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Consumer magazines see ad growth in Q2
Consumer magazines saw growth in both ad pages and rate card ad revenues in the second quarter of 2010, according to the Publishers Information Bureau -- the first time this has happened in nearly nine quarters.
(From: Media Daily News, July 13, 2010)
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NAB supports relaxation of duopoly rule
The NAB called on the FCC Monday to relax its duopoly rule to permit common ownership of two stations in all TV markets, large and small, citing TV broadcasting's mounting competition and diminishing profits.
(From: TVNewsCheck, July 13, 2010)
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Analyst forecasts 3.5% ad revenue increase for radio in 2011
Gilford Securities analyst Jim Boyle is in the business of making forecasts, but he's reached out to top broadcasters for their take on what to expect for radio revenue growth in 2011, with the election year and easy comps in the rear view mirror. The consensus is 3.5%.
(From: TVBR Television Business Report, July 12, 2010)
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Public interest groups increase spending on campaign finance bills
The Disclose Act is not the only campaign finance bill kicking around on Capitol Hill. The less-heralded Fair Elections Now Act has 157 supporters in the House and 21 in the Senate – still far from enough for a shot at passage. Now two public interest groups are going to spend in hopes of forwarding the anti-big-money political spending.
(From: TVBR Television Business Report, July 9, 2010)
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Sluggish auto sales yield extended discounts and incentives
Having been disappointed by sluggish sales in June, automakers have extended discounts and incentives this month and have even increased some rebates and enhanced loan terms in order to lure shoppers back this month.
(From: spots-n-dots, July 9, 2010)
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Retail sales generally positive in June
It looks like a lot of the people who decided not to buy a car in June still managed to do plenty of retail shopping. In contrast to auto sales, retail sales were generally positive, with some chains like Macy’s doing very well for this economy. Macy’s reported a 6.5% increase in same store sales for the month of June. Total sales rose a very healthy 9%. The company is crediting its success in large part to its My Macy’s localization. The management noted that, while some calendar shifts complicate month to month comparisons, the company’s May/June comps were still up 5%. Other department store chains were also in positive territory, though sales were not as strong as fro Macy’s.
(From: spots-n-dots, July 9, 2010)
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College students to spend nearly $306 billion on back-to-school needs
College students are about to spend nearly $306 billion on back-to-school needs, according to a report by Alloy Media + Marketing, and reported by BrandWeek. Come this fall, 16 million college students will hit the classrooms - but they’ll hit the stores first, with increased spending power 13% above 2009.
(From: spots-n-dots, July 8, 2010)
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Advertiser optimism continues to rise
Advertiser optimism toward their media spending, which bottomed out a year ago, continues to rise and is now at the highest relative point since a well regarded research company began tracking it three years ago. Nearly a third (32%) of ad executives now expect to increase their ad spending over the next 12-months, marking the greatest percentage since Advertiser Perceptions Inc. (API) began asking that question in the spring of 2007.
(From: Media Daily News, July 8, 2010)
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2011 broadcast revenue stability in question
Moody's remains bullish in the near term on broadcast TV revenue, predicting growth this year in the mid teens by percentage. But much of that optimism is based on the November elections, and once political advertising dries up, so will growth in the broadcast TV industry. "With the loss of political dollars and continuing economic uncertainty, broadcasters could face challenges in maintaining revenue at comparable levels in 2011," Moody's said.
(From: Hollywood Reporter, July 8, 2010)
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Economic situation stifling vacation plans
The economic situation is having a profound effect on vacation plans, and likely the tourist industry this summer. According to a new poll conducted in the last week of June by StrategyOne, just 28 percent of respondents said they were going on summer vacation this year. Another 16% had not yet decided and they rest said they would not be vacationing this summer.
(From: spots-n-dots, July 7, 2010)
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Print publications may see dramatic increase in postal rates
It's not getting any easier for print publications to be, well, print publications. Tuesday brought another ominous development, in the form of a proposal from the U.S. Postal Service for a dramatic new increase in postal rates.
(From: Media Daily News, July 7, 2010)
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2010 vehicle sales forecasts trimmed
Industry analysts trim forecasts for 2010 as fewer shoppers show up at dealerships. Originally, the consensus among auto industry analysts was that 11.9 million vehicles would be sold in the U.S. this year, according to Barclays. Now Barclays believes sales will settle to 11.2 million.
(From: Los Angeles Times, July 7, 2010)
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Only 125 Fiat franchises to be awarded
Only a select few Chrysler dealers will earn the right to sell the diminutive Fiat 500 when it goes on sale in the U.S. in December, the company said Monday. Chrysler is inviting about 2,300 Chrysler, Dodge, Jeep and Ram truck dealers to bid for about 125 Fiat franchises to be located in 41 states.
(From: Detroit Free Press, July 6, 2010)
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Nielsen adds Live program ratings data stream
Nielsen has decided to add Live program ratings to the survey reports it provides its clients, beginning in September. That data will be added to the current Live + Same Day, Live + 3 Day and Live + 7 Day ratings. The research company is leaving it up to the stations and the buying agencies which stream to base media buys on.
(From: spots-n-dots, July 6, 2010)
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Slowdown in economic recovery expected second half of year
The economy lost 125,000 jobs last month, the first drop in employment this year, after the government laid off many Census workers. Private companies actually added 83,000 workers to their payrolls. The unemployment rate fell to 9.5% from 9.7% in May, indicating that many workers are no longer looking for employment. The report suggests that we can expect a slowdown in the growth of the economy in the second half of the year, say analysts.
(From: spots-n-dots, July 6, 2010)
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Toyota begins annual summer clearance one month early
Toyota has begun its annual summer clearance of vehicles a month early, in July, rather than the traditional August. The reason, says the company, is that the month has five weekends. Toyota is not increasing incentives, which now stand at about $2,000 per vehicle, but boosting national, regional and retail advertising.
(From: spots-n-dots, July 6, 2010)
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Consumers to increase rate of eating out
Mediapost.com reports that there’s another sign pointing to a continuing recovery for the restaurant industry. 25% of consumers surveyed during May-June by Market Force Information indicated that they plan to increase eating-out over the next three months.
(From: MediaPost, July 6, 2010)
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Reports indicate economic recovery slowed in June
There was a slew of economic reports released Thursday that indicated that the economic recovery slowed or at least took a pause in June.
(From: spots-n-dots, July 2, 2010)
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Auto sales slipped in June
Auto sales slipped in June from the previous month and major automakers said there was no sign of the second-half recovery the industry had expected at the start of the year.
(From: spots-n-dots, July 2, 2010)
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BIA/Kelsey ups its 2010 ad spending outlook
Based on encouraging signs that advertisers are returning to local television and a stronger than expected primary election year, BIA/Kelsey has raised its outlook for the television industry in 2010. BIA/Kelsey projects the industry will have overall revenues of $18.1 billion, a 10.9% increase from 2009. Revenues from online sources are expected to hit $648 million this year, representing a 25% gain over last year.
(From: spots-n-dots, July 1, 2010)
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