Toronto, Jan. 28, 2010 -- The Television Bureau of Canada unveiled the results of a comprehensive biometric and eye tracking study that shows television to be the most effective medium at delivering high emotional and cognitive responses to advertising.

Innerscope Research, Inc. conducted the research for TVB-Canada.

Results showed that television ads delivered:

• 3 times more high emotional engagement and 3 times higher aided next-day recall than radio ads.
• 1.8 times more high emotional engagement and 1.4 times higher aided next-day recall than online video ads.
• 5 times higher aided next-day recall than online display ads.
• 5.5 times more total emotional engagement and comparable aided next-day recall than newspaper ads.

Click here to see a PDF of the full study.

Click here to read about how biometric research works.